Lead Product Manager Branded Card Digital Customer Experience

About This Role:
Wells Fargo is seeking a Lead Product Manager to help shape the digital customer experience for branded card products. This strategic individual contributor will define future-state roadmaps and lead enterprise initiatives involving customer-facing digital communications, fraud awareness, application experiences, and other active customer efforts.
The ideal candidate is a self-directed, critical thinker who can identify opportunities, develop business cases, translate complex needs into actionable plans, and influence senior leaders and cross-functional partners. This role requires someone who can work with minimal direction, connect work across multiple initiatives, and move strategy through execution.
In This Role, You Will:

• Develop and drive the strategy and roadmap for customer-facing digital communications and experiences.
• Lead large, complex enterprise initiatives from issue identification and business-case development through implementation and launch.
• Evaluate opportunities, determine the appropriate delivery path, and coordinate work with product, technology, and capability partners.
• Translate business needs into clear requirements and executable plans.
• Identify customer-experience improvements using reporting, operational insights, and performance data.
• Establish tracking and reporting to monitor milestones, dependencies, implementation progress, and post-launch results.
• Present issues, recommendations, and strategic proposals to executive leaders to gain alignment and move initiatives forward.
• Partner across Product, Digital, Technology, Legal, Compliance, Fraud, Acquisitions, and other stakeholder groups.
• Proactively surface risks, ask thoughtful questions, resolve ambiguity, and maintain momentum across competing priorities.
• Provide leadership across initiatives and serve as a resource or mentor to less experienced team members.

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of work experience, training, military experience, or education.

Desired Qualifications:

• Experience developing product strategies and multiyear roadmaps for digital customer experiences.
• Demonstrated success leading complex, cross-functional initiatives in a large enterprise environment.
• Ability to independently identify problems, recommend changes, and build plans with minimal direction.
• Strong business-case development, requirements translation, and executive presentation skills.
• Experience using reporting and performance measures to track implementation progress and outcomes.
• Ability to influence partners and leaders without direct authority.
• Experience partnering with Product, Technology, Digital, Legal, Compliance, Fraud, or Marketing teams.
• Strong critical-thinking, communication, organization, and stakeholder-management skills.
• Financial services, credit card, branded card, or digital communications experience is beneficial but not required.

Job Expectations:
• Visa sponsorship is not available; relocation assistance is not provided.
• Hybrid work schedule
Locations:
Wilmington, Delaware
West Des Moines, Iowa
Irving, Texas
Charlotte, North Carolina.
Posting End Date:
2 Nov 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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