Lead Acquisition Marketing Manager

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

We are hiring a Lead Acquisition Marketing Manager to own and scale Lower’s third-party lead acquisition programs. This role is responsible for sourcing, onboarding, and managing lead vendors; defining granular buying criteria; allocating and optimizing budgets; and driving continuous performance improvement through rigorous analysis.

This is an individual contributor role with end-to-end ownership of the lead buying channel.

Success in this role means building a scalable, disciplined lead acquisition engine that delivers predictable, high-quality volume at efficient unit economics while protecting downstream conversion, credit quality, and customer experience.

Location: Hybrid in Columbus, OH or Austin, TX required

What You’ll Do

• Own Lower’s third-party lead acquisition program end to end

• Identify, evaluate, onboard, and manage lead vendors

• Define and refine lead buying criteria

• Allocate and optimize budgets

• Analyze performance at a granular level

• Partner cross-functionally with Sales, Ops, Credit, and Analytics

• Establish benchmarks and vendor accountability

• Communicate insights to senior leadership

Who You Are

• 4–6 years of experience in performance marketing or analytics-heavy roles, with at least one year of experience in lead buying or affiliate marketing

• Strong analytical and financial judgment

• Comfortable managing vendors and budgets

• Excellent communicator

• Thrives in a fast-moving environment, with strong planning and follow-through

• Experience in mortgage, fintech, or regulated industries strongly preferred

Why Join Lower

• This role offers the opportunity to own a critical growth lever at a scaled fintech and help shape how Lower grows

• You’ll be surrounded by talented, dedicated people who believe in the company’s mission

• You’ll be able to shape the future of Lower’s user experience

• You’ll join a locally and nationally recognized best place to work that values promotion from within

• There is opportunity for professional growth and development

What You'll Get

• Extended benefit offerings including medical/dental/vision, parental leave, life insurance, short- and long-term disability

• Paid holidays and paid time off

• 401K with company match

• Discount on home mortgage refinances or purchase

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