Head of Marketing

Higharc is a VC-backed startup that is changing how new homes are designed and built. Join a founding team who’ve shipped products for Autodesk, Electronic Arts, Nike, and Apple. We have rasied a total of $83M with support from top-notch venture capital firms and more than 18 strategic investors—industry leaders in construction, building products manufacturing, and distribution.

Higharc is redefining how homes are designed, sold, and built — and we’re growing fast. We’ve proven product-market fit, landed high-value customers, and now we’re scaling. We’re looking for a Head of Marketing who’s wired for speed, creativity, and impact — someone who sees marketing as a growth engine, not a cost center.

If you’re the kind of person who prototypes landing pages before writing briefs, lives alongside sales in generating pipeline and funnel metrics, and brings fresh energy to old-school B2B challenges — this is your moment.

• Own our growth strategy end-to-end: pipeline generation, conversion optimization, and everything in between

• Lead sales enablement, ensuring our sales team is equipped with information and tools to move generate and win opportunities

• Design and execute programs across organic, ABM, events and partner channels

• Use AI tools to scale content, automate workflows, personalize campaigns, and test fast

• Build and optimize a high-velocity marketing engine: lead scoring, nurture flows, conversion tracking, and experimentation

• Translate technical product value into crisp, conversion-ready messaging and creative

• Partner with Product, Sales, and Partnerships to align launches and GTM strategy

• Have led or been a key driver of growth in a fast-scaling enterprise SaaS company

• Experience in leading growth within a finite market and ICP

• Can effectively partner with Sales teams engaged in complex, enterprise SaaS motions; experience with Consultative and Challenger sales methodologies

• Thrive in zero-to-one and one-to-ten phases — you love figuring things out and then turning them into repeatable machines

• Think in hypotheses, build fast tests, and measure results in hours and days, not months

• Understand the fundamentals of performance marketing and marketing ops — but aren't confined by them

• Write well, think strategically, and aren’t afraid to get your hands dirty

• Are obsessed with outcomes, not vanity metrics

• Use AI tools not just to speed up execution, but to reimagine what's possible in marketing

• Know how to build credibility with Product and deliver value to the customer

• 10+ years in high-growth B2B SaaS, with ownership of demand gen and marketing-led revenue growth

• Proven track record driving scalable pipeline across multiple channels (paid, organic, outbound assist, lifecycle, etc.)

• Experience in production homebuilding or residential/commercial construction

• Experience building or leading early-stage marketing at companies that scaled quickly (Series A–C+)

• Comfortable running a mix of strategy and execution — this is a builder role

• Strong grasp of funnel metrics, experimentation, marketing ops, and modern marketing tools (HubSpot, SFDC, LinkedIn Ads, GA, etc.)

• Experience crafting and testing messaging that bridges technical value with buyer outcomes

Higharc has been remote first since our founding in 2018. We offer flexible hours so you can do your best work without missing out on life. Higharc offers competitive salaries with significant equity, in a fast-growing, well-funded company.
Personal healthiness is an important value for us- we provide comprehensive medical, dental, and vision coverage, with unlimited PTO, and meaningful maternity/paternity leave to all U.S based employees that are full-time. You'll also have access to other big-company benefits such like short and long-term disability plans and a 401K. Haven't worked remotely before? We provide a stipend to create the ideal home office.