General Manager, Paid Media and Sling Acquisition Strategy

This position will lead acquisition marketing teams within DISH TV for strategy and execution, including Acquisition Strategy, Affiliate Marketing, and Owned Media. You will be a key member of the Marketing leadership team and will be responsible for managing a sizable budget across marketing tactics for optimal acquisition cost and ensuring DISH hits its gross adds targets across our product set (Paid Live, Free, and D2C). To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize media spend and marketing tactics in a dynamic competitive environment.

In this role, you will work directly with various departments across DISH to develop acquisition strategies, monitor and assess performance of your channels, and optimize the media and creative via test and learn. Cross-functional management and leadership, with an ability to work within project teams and across organizations is imperative for success. These teams include but are not limited to DISH TV and DISH Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce and Business Development. In addition, you will work with external partners, including creative and affiliate agencies, to develop new approaches to marketing DISH as well as optimizing existing campaigns. As an active member of the Marketing leadership team, you will be a model for executional excellence, a creative problem- solver, and a respected thought leader who sets the tone of high performance within the organization.

• Deliver annual and quarterly subscriber gross addition targets across product lines while maintaining or reducing targeted subscriber acquisition costs

• Direct annual and quarterly media budget planning and ongoing spend optimization in close alignment with Finance and Marketing Analytics OKRs

• Execute multi-channel acquisition campaigns across on-device, paid digital media, and affiliate tactics while maintaining a clear, unified cross-functional campaign calendar

• Establish a rigorous test-and-learn operational framework to continuously optimize channel performance, creative messaging, and offer strategies

• Deploy AI-driven analytics tools and automated media optimization techniques to evaluate performance data, predict acquisition trends, and identify high-value target segments

• Scale team capability and operational velocity through active recruitment, performance management, and continuous professional development

• Strategic financial acumen to manage large-scale media budgets and maximize acquisition cost-efficiency

• Deep cross-functional leadership expertise to align business development, IT, Product, eCommerce, and external agency partners around unified campaign targets

• AI literacy and application in modern marketing technology stacks to optimize data-driven media buying and audience targeting

• Proven track record in subscriber growth strategy, lifecycle optimization, and channel performance management within subscription or streaming environments

• Exceptional executive-level communication and influence skills to drive decision-making and project execution across all organizational levels

Candidates must be willing to participate in at least one in-person interview.

Visa sponsorship not available for this role.

• Minimum Education: Bachelor’s Degree from a four-year college or university, or equivalent combination of education and experience
• Minimum Experience: 10+ years of professional experience, including 5+ years of direct leadership and subscriber acquisition experience
• Required Technical Skills: Must have at least 5 years of experience with:
• Large-scale subscription or streaming subscriber acquisition management
• Direct oversight and optimization of high-volume media budgets and acquisition channel strategy
• Multi-channel campaign deployment across paid digital media, affiliate networks, and owned channels

Our marketing and advertising teams bring a unique blend of skills to tell the Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

EchoStar builds solutions that help families and communities stay connected. We’ll launch your career and empower you to change lives.

Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.

We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits 
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies. Compensation is based on the role's location and is subject to change.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
This job posting will be active for a minimum of 3 days and will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. If you have questions regarding your application or the recruitment process please email [email protected].
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