Director of Social Media & Influencer Marketing

Company Description

ABOUT ASPEN ONE 

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs. Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice. For more information on Aspen One, visit www.aspen.com. 

Job Description

Position Summary

The Director of Social Media and Influencer Marketing is responsible for developing Aspen One’s social media strategy, leading channel governance and storytelling around the incredible experiences that only Aspen One’s brands can deliver. The role sets the strategy behind our brands’ first and most frequent points of contact with the world. Additionally, the role will lead influencer marketing initiatives tied to business objectives, integrating influencer marketing tactics into social strategy and execution, to amplify the variety of one-of-a-kind experiences our brands offer. This role reports to the VP of Corporate and Brand Communications.

The budgeted salary range for this position is $103,508 - 135,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until April 27, 2025.

Essential Job Functions/Key Job Responsibilities

• Create a roadmap for Influencer Marketing and Organic Social growth to support the growth and brand initiatives across all Aspen One brands
• Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, in a timely manner and on-brand within individual channels and the industry
• Create analytic measurement framework and Key Performance Indicators, deliver consistent reporting, course correct and initiate new ideas that are measurable and innovative
• Create clear strategic and tactical guidelines for team members to follow that outline social platforms purpose, what we do and what we don’t, creative, look and feel and copy/messaging with assistance of creative and communication teams
• Manage all logins and contracts related to Social and Influencer Marketing

Social:

• Develop and implement strategic plan across all Aspen One owned organic social channels; ensure tie back to brand creative, business goals, products and go to market calendar
• Define purpose, audience and goals for existing and new social channels, to develop end-to-end social media content strategies and calendars
• Execution of Social Media across Aspen One according to brand creative guidelines and social strategy, including management of external agencies for Social Media support
• Monitor, organize and regularly report on data and insights (gathered from social tools), to discover unique insights and opportunities to continuously improve social strategy

Influencer:

• Develop strategic plans for social content across both contracted and reactive influencer marketing opportunities
• Lead execution of Influencer marketing across organic social team cohesively, connecting the dots across all business units, ensuring maximum impact, driving the business forward, aligning to marketing strategies to grow reach, awareness, affinity, and engagement and expanding into international marketplaces to create brand excitement and future guests
• Create measurable framework around Influencer Key Performance Indicators and reporting structure on performance
• Oversee influencer partnerships (from identification and outreach to negotiation), campaign execution, and performance tracking
• Lead and collaborate with any contracted agencies to build cohesive strategies and ensure integration with the business
• Other duties as assigned

Qualifications

Education and Experience Requirements

• Bachelor’s degree in marketing, social media, communications or related field
• 10+ years of experience in the field of marketing, communications, and social media required, with expert knowledge across key social channels and platforms
• Hospitality, outdoor industry and/or ski resort experience highly preferred

Knowledge, Skills & Abilities

• Knowledge of Adobe Creative Suite, photo and video production
• Project management experience and ability to function in a highly matrixed environment
• Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals
• Proficient knowledge of market dynamics and competitor analysis to inform strategic decisions
• Proven experience growing social media for a well-known brand with an active social media presence and leading influencer programming for a well-known brand with an active social media presence
• Excellent communication, interpersonal, project management and organizational skills
• Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
• Strong copywriting and impeccable proofreading skills
• High-level written and verbal communication skills for relationship-building and problem-solving
• Experience working in social media management platforms
• Skilled in managing relationships with both internal and external stakeholders
• Ability to deliver on best in class brand execution of creative across social and influencer marketing
• Ability to work effectively with different departments to achieve business objectives
• Ability to build connection with broader Communications team to ensure consistent and clear messaging is briefed with Influencers and showcased across social channels and integration with the Aspen One digital team on paid social media strategy, tactics, implementation and optimization
• Strong ability to negotiate contracts, partnerships, and agreements that benefit the organization
• Proven ability to lead, develop, and mentor teams and individuals to drive performance, engagement, and professional growth

Additional Information

Work Environment & Physical Demands 

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster