AI & SEO Specialist

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person on-site interview.
The AI & SEO Specialist addresses the challenge of maintaining brand visibility and sentiment within an increasingly fragmented landscape of traditional search engines and AI-powered Large Language Models (LLMs). This role is built on four core pillars: rigorous auditing, deep data analysis, actionable reporting, and cross-functional strategizing. Acting as the bridge between traditional SEO and the future of generative search, you will turn platform volatility into strategic growth opportunities by diagnosing technical gaps, uncovering shifts in user intent, and advising internal teams on the best path forward.
What Success Looks Like (Objectives)

• Comprehensive Technical & AI Auditing: Proactively leverage AI-driven tools and traditional crawlers to perform deep audits of site architecture, automating the identification of rendering issues, schema errors, and brand sentiment gaps.
• Deep Intent & Sentiment Analysis: Analyze complex search behaviors and generative AI outputs to deeply map conversational user intent, ensuring our content serves as the definitive, machine-readable answer for users and LLM agents alike.
• Actionable Tracking & Reporting: Implement a robust reporting framework that translates complex web analytics, AI Share of Voice (SOV), and LLM crawling behaviors into clear, executive-friendly dashboards that drive departmental goals.
• Strategic Advising & Off-Site Influence: Strategize by providing data-backed recommendations on digital PR, third-party reviews, and off-site mentions to positively influence the data corpus that trains Answer Engines.
• Cross-Functional Collaboration & Deployment: Translate audit findings and analysis into clear technical specifications, partnering closely with engineering teams to ensure rapid deployment and real-time data access for AI.

Skills, Experience and Requirements
Core Skills and Competencies (What you'll bring)

• Strategic Translation: Proficiency in translating LLM behavioral shifts, Google algorithm updates, and raw audit data into high-impact, actionable growth strategies.
• Advanced Analytical Capabilities: Advanced interpretation of web analytics ecosystems, including Google Search Console and Adobe Analytics, to diagnose and report on complex performance trends.
• Reporting & Data Visualization: AI literacy and the ability to apply generative tools to analyze machine-readable data, simulate diverse search intents, and build clear reports for stakeholders.
• Advisory & Collaborative Expertise: A strong ability to advise product, content, and engineering functions, acting as the subject matter expert to maintain data integrity and site performance.
• Technical Auditing Acumen: Foundational understanding of how frontend technologies like HTML, CSS, and JavaScript impact the rendering and visibility of content for both traditional bots and LLMs.

Minimum Requirements

• Minimum Education: Bachelor's Degree or equivalent
• Minimum Experience: 3+ years of highly analytical experience in SEO or Digital Analytics.
• Required Technical Skills:
• Technical SEO auditing and rendering troubleshooting (e.g., Screaming Frog, Sitebulb, or similar enterprise crawlers).
• Advanced reporting and analysis in Google Search Console, SEMRush, and Adobe Analytics (or similar web analytics platforms).
• Schema Architecture and Structured Data implementation.

Visa sponsorship not available for this role
Salary Ranges
Compensation: $63,150.00/Year - $90,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )