Director, Public Relations

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

At Automation Anywhere, we’re leading the charge in a bold new era of Agentic Process Automation (APA)—a groundbreaking category redefining how work gets done with the power of AI-driven digital agents. As businesses across the globe accelerate toward becoming Autonomous Enterprises, this moment offers a rare opportunity to help shape the global conversation about what’s possible.

We’re looking for a sharp, strategic operator—someone who thrives on managing agency relationships, navigating cross-functional teams, multiple stakeholders, and securing standout coverage in top-tier and trade media, podcasts, and newsletters. If you’re passionate about telling big stories and making a real impact, this could be your ideal next move.

Who you’ll report to:

This role will report to our VP, Public Relations

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

• Partnering with the US PR agency, setting clear expectations, campaign goals, and performance metrics that position Automation Anywhere as the clear leader in Agentic Process Automation. (UK agency management may be added if/when selected)
• Leading communications around major product launches, ensuring clear, compelling, and differentiated messaging
• Collaborating cross-functionally with marketing, analyst relations, and product teams to craft cohesive storytelling around AI-powered automation and the Autonomous Enterprise
• Maintain a pulse on the news cycle and drive proactive and reactive opportunities through agency partners
• Collaborate with the VP of Communications and executive stakeholders to align media strategy with business priorities.
• Managing and expanding relationships with journalists and key influencers to build awareness and credibility in the market
• Ensuring coverage reporting, sentiment tracking, and metrics dashboards are delivered regularly and tied to business outcomes
• Monitoring media, competitor activity, and regulatory developments to proactively shape messaging and executive positioning in a fast-moving AI industry
• Prepare and support executives for key interviews and media engagements (briefing docs, prep sessions, etc.)

You will be a great fit if you have: 

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field
• 12+ years of public relations experience, ideally in enterprise tech, B2B SaaS, or AI/automation
• Demonstrated success developing and executing PR strategies that drove brand leadership and media impact
• Experience managing external PR agencies and cross-regional communications programs
• Strong media relationships and a track record of securing impactful coverage in national, trade, and tech outlets
• Ability to distill complex technology into clear, engaging, and relevant stories
• Experience supporting product launches and thought leadership
• Familiarity with AI, automation, or enterprise software preferred

You excel in these key competencies: 

• Strategic Storytelling: You create narratives that connect business value with market relevance
• Media Expertise: You understand what makes a story newsworthy and have a network to prove it
• Cross-Functional Collaboration: You bring teams together and ensure alignment across product, marketing, and communications
• Adaptability: You thrive in a dynamic, evolving environment and are energized by challenge and change
• Analytical Thinking: You track impact, pivot quickly when needed, and optimize messaging based on data and insight
• Global Perspective: You can balance U.S. strategy with future global expansion in mind

The base salary range for this position is $210,000 - $240,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Public Relations, PR agencies, APA, AI, Media Relations

Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• 4 company “Achievement” days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here