Digital Marketing - Content & AI Visibility Manager

Position title: Digital Marketing - Content & AI Visibility Manager (SEO / AEO / GEO) 

WHO WE ARE 

EVP EyeCare is a privately held portfolio company of The Cortec Group. Based in Denver, Colorado, EVP owns and operates a super-regional network of eyecare practices and surgical centers in Colorado, Texas and Arizona. Our mission is to improve people’s lives through better vision and outstanding patient experiences. 

WHAT WE DO 

Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton our doctors and teammates care for patients at every stage of their vision journey, from routine eye care to advanced surgical treatment. We support each practice with shared resources so our clinical teams can focus on what matters most: great care and a great patient experience. 

Today, patients find their eye doctor in more ways than ever, from a Google search to a map listing to a question asked of an AI assistant. We’re looking for someone to make sure that wherever patients look, they find clear, trustworthy answers and the right EVP EyeCare practice. 

WHAT YOU WILL DO 

As our Digital Content & AI Visibility Manager, you’ll lead how patients find and choose us online. You will: 

• Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery 

• Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization 

• Create content across channels, including patient education, service-line, physician, social and campaign content 

• Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans 

• Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms 

• Partner with internal teams, regional leaders and external agencies to coordinate digital campaigns, content and creative 

• Support regional marketing needs, including local initiatives, promotions, offers and market-specific opportunities 

• Use performance data and search and content insights to spot opportunities and keep improving results 

WHAT WE REQUIRE 

• 4–6+ years of experience in digital marketing, content marketing, SEO or a related discipline 

• Strong knowledge of SEO and content strategy, and an understanding of how search is evolving through AI, AEO/GEO and LLM-driven discovery 

• Excellent writing and editing skills, with a talent for turning complex or technical topics into clear, engaging consumer content 

• Experience developing and optimizing website content, ideally in a CMS such as WordPress 

• Working knowledge of paid search, paid social and other digital media channels and how they work alongside SEO/AEO 

• Experience with local SEO, business listings and location-based digital marketing (strongly preferred) 

• Strong analytical instincts and comfort using performance data, search insights and reporting to guide decisions 

• Strong project management skills and the ability to juggle priorities across markets, stakeholders and external partners 

• Comfort being both a strategic thinker and a hands-on doer 

• Healthcare, multi-location or other complex consumer-service marketing experience is a plus 

• Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred 

WHAT WE OFFER 

The base salary range for this role is $85,000–$100,000, based on experience and qualifications. This role is also eligible to participate in EVP EyeCare’s Bonus Program. 

Benefits include medical, dental and vision coverage; 401(k); paid time off; and other benefits.  

LOCATION 

This role must be based in Colorado, Arizona or Texas. Primarily remote with occasional travel to clinic locations and regional markets as needed. 

EVP EyeCare is an Equal Opportunity Employer. We welcome teammates of all backgrounds and are committed to providing reasonable accommodation to qualified individuals with disabilities throughout the hiring process.