Own and optimize the HubSpot CRM and marketing automation ecosystem. Design and maintain automated email campaigns, workflows, and customer journeys. Lead integrations and data migrations (Zoho, Apollo.io, Zapier, APIs/webhooks), troubleshoot platform issues, build dashboards and KPIs, improve data quality, research AI/automation tools, document processes, and collaborate with marketing, sales, and analytics to scale the marketing technology stack.
This is a remote position.
CRM Lead HubSpot Expert (Remote)
About PeoplePartners
- At PeoplePartners, we believe great careers are built in great workplaces—and we're proud to be a Great Place to Work certified company. We put people first, creating an environment where collaboration, innovation, and continuous learning thrive.
- When you join PeoplePartners, you'll work alongside talented professionals, support global businesses, and gain exposure to exciting projects that challenge you to grow. If you're looking for a workplace where your expertise is valued, your ideas are heard, and your career can flourish, you'll feel right at home with us.
Role Overview
- Own the platform. Shape the strategy. Power smarter growth.
- As our CRM Lead – HubSpot Expert, you'll be the driving force behind the marketing technology that fuels business growth. This isn't a role where you'll simply manage HubSpot—you'll own the entire marketing automation ecosystem, leading platform strategy, building scalable workflows, integrating critical business systems, and transforming data into meaningful insights that drive smarter decisions.
- Reporting directly to the Head of Marketing, you'll have the autonomy to evaluate new technologies, solve complex integration challenges, and continuously optimize the systems that connect marketing, sales, and customer experience. If you enjoy turning technical complexity into seamless automation and measurable business impact, you'll thrive in this hands-on role.
Key Responsibilities:
- Own and optimize the HubSpot CRM and marketing automation platform.
- Evaluate, implement, and enhance HubSpot and related marketing technologies.
- Design, build, and maintain automated email campaigns, workflows, and customer journeys.
- Lead CRM integrations across HubSpot, Zoho CRM, Apollo.io, Zapier, APIs, webhooks, and related platforms.
- Execute CRM and marketing data migrations while maintaining data integrity.
- Troubleshoot automation, integration, and platform issues.
- Build dashboards, reports, and KPIs to measure marketing performance.
- Monitor and improve CRM data quality and lead management processes.
- Research and recommend emerging AI and marketing automation technologies.
- Document technical processes and provide guidance to internal stakeholders.
- Collaborate with marketing, sales, analytics, and cross-functional teams to deliver scalable solutions.
- Continuously optimize the marketing technology stack to support business growth.
Requirements
Required Qualifications (Must-Have):
- 5+ years of experience with marketing automation and CRM platforms.
- Expert-level experience with HubSpot Marketing Automation.
- Proven experience implementing end-to-end marketing automation workflows.
- Strong experience integrating platforms using Zapier, Make (Integromat), APIs, or webhooks.
- Experience with CRM platforms such as Zoho CRM, Salesforce, or similar.
- Knowledge of email marketing best practices, including segmentation, personalization, and dynamic content.
- Experience building dashboards, reports, and marketing KPIs.
- Strong troubleshooting and problem-solving skills.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
- Ability to work independently from strategy through execution.
Preferred Qualifications:
- Experience with Zoho Marketing Plus, ActiveCampaign, Marketo, or Salesforce Marketing Cloud.
- Experience with Google Analytics and Google Looker Studio.
- Experience with AI-powered marketing automation, predictive analytics, or chatbots.
- Experience with email marketing platforms such as Mailchimp or SendGrid.
Nice-to-Have:
- SQL for reporting and data analysis.
- Knowledge of email deliverability, including SPF, DKIM, and DMARC.
- Experience with domain management and inbox warming tools.
Why Join PeoplePartners
At PeoplePartners, you'll enjoy more than just a great role, you'll build a rewarding career with a company that invests in its people. Here's what you can look forward to:
- Work for a Great Place to Work certified organization with a people-first culture.
- Fully remote work setup that supports work-life balance.
- Exposure to international clients and globally recognized businesses.
- Opportunities for continuous learning, professional development, and career growth.
- A collaborative environment where innovation and new ideas are encouraged.
- Regular engagement activities that keep our teams connected and energized.
- A supportive leadership team that values ownership, initiative, and continuous improvement.
- The opportunity to work with modern marketing technology and contribute to meaningful business outcomes.
If you're passionate about HubSpot, marketing automation, and building systems that drive real business impact, we'd love to hear from you. Apply today and help shape smarter marketing experiences with PeoplePartners.
Work Details
- Work Setup: Remote (Work From Home)
- Work Schedule: 7:00 AM – 4:00 PM (Manila Time)
- Employment Type: Full-time.
Benefits
- Permanent Work-from-home setup
- Company-provided equipment
- Secondary Wi-Fi Modem
- 21 Leave Credits Annually - Leave benefits begin on Day 1.
- 100% conversion of UNUSED leave credits
- HMO on Day 1
- 13th Month Pay
- Monthly Gift Voucher
- Milestone Tokens (Birthday/Anniversary/Christmas).
- A Life Beyond the Screen #WorkLifeBalance.
- Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.
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