Content Marketing Manager

Salary Range: $100,000.00 - 120,000.00
Who we are:
Hi, we're SambaSafety and we offer the industry's most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.
We've built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don't take our word for it; we've been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor.
What You'll Do:
We're currently on the hunt for a Content Marketing Manager who is passionate about evolving their craft in this new era of AI.
The ideal candidate has in-depth storytelling experience in the B2B SaaS space and understands how to write compelling content for both prospects and customers. This individual will be responsible for fueling SambaSafety's content marketing strategy, drafting landing pages, blog posts, downloadable assets, sales collateral, digital ad copy, emails, webinar outlines and more.
We're looking for someone who lives by SEO best practices and understands how to optimize content for both traditional search and AI-powered search (AEO). The ideal candidate should also have experience working with LLMs to enhance content planning, creation and optimization.

• Plan and draft copy for all marketing collateral, including but not limited to: blog posts, white papers, guides, checklists, emails, press releases, ads, webpages, webinar outlines, etc.
• Collaborate with Customer Marketing to develop sales enablement materials like one sheets and case studies.
• Ownership of the company's blog including content planning, drafting and optimizing each post for SEO, AEO and conversions.
• Interview subject matter experts including employees, partners and customers, to draft content that continues to establish SambaSafety as the thought leader.
• Spearhead the company's SEO and AEO strategy to increase brand visibility, website traffic and conversions.
• Develop email nurtures aimed at helping progress leads through the funnel and re-engage with leads that have gone dark.
• Run A/B tests for everything from email subject lines to CTA buttons and website copy to ensure we're identifying what works best and applying that to future marketing collateral.
• Work closely with our Digital Marketing Director to draft digital ad copy that converts and to promote the latest marketing assets you've developed.
• Partner with our Marketing Coordinator to implement and refine our social media and search everywhere optimization' strategies
• Work with our Marketing Coordinator and Insurance Content Writer to maintain our company-wide content calendar.
• Perform keyword research and analyze top-performing digital assets to guide the creation of future content and downable collateral.
• Report on the channels you manage to track ongoing performance as well as find ways to continuously improve.

Required Skills:

• 4+ years' experience in a content marketing, content writer or search engine marketing role
• Must be an excellent proofreader with extreme attention to detail
• Ability to manage multiple projects and competing priorities
• Must be a self-starter who can work independently, while still being able to collaborate with team members
• Proficient in AP Style, SEO best practices, Google Search Console and Google Analytics, AEO experience is a big plus
• Experience using content management systems, HubSpot preferred
• Experience using SEO tools such as Ahrefs or SEMrush
• Experience brainstorming, outlining, developing and editing content using LLMs such as ChatGPT or Claude
• Please include writing samples or a link to your portfolio with your application

Benefits and Perks:

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events

Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.
SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.
Come join us to find out for yourself what all the excitement is about!