Brand Designer, Video

This is a union-represented role covered under the terms of a collective bargaining agreement with DMU.

The Brand Designer (Video) creates compelling visual stories that bring the NPR brand to life.

This role develops, produces, and edits existing video assets, as well as shooting original video content that supports NPR's communications, fundraising, executive communications, recruitment, employee engagement, events, and strategic initiatives. Working closely with creative, communications and marketing colleagues, the Brand Designer (Video) helps tell the story of NPR through thoughtful, audience-centered visual storytelling, and supports the objectives of marketing campaigns.

The ideal candidate is an experienced producer with strong creative instincts, excellent technical skills, and a passion for telling authentic stories. They are equally comfortable developing a concept, interviewing subjects, directing a shoot, editing the final piece, and collaborating with colleagues across the organization to produce work that reflects the quality and integrity of the NPR brand.

• Develop original video concepts that communicate NPR's mission, impact, and institutional priorities.
• Produce videos that support fundraising, executive communications, recruitment, internal communications, events, member station engagement, and other strategic initiatives.
• Identify stories that highlight the people, partnerships, and work behind NPR's public service mission.
• Collaborate with the creative team to translate organizational priorities into compelling visual stories.
• Recommend creative approaches that strengthen audience engagement and understanding.

• Lead every stage of the production process.
• Develop concepts, scripts, interview approaches, production plans, and schedules.
• Produce and direct interviews and field productions.
• Capture high-quality video and audio in studio and on location.
• Edit, color correct, mix audio, and deliver finished content optimized for multiple platforms.
• Manage graphics, captions, music licensing, and other post-production elements.

• Help establish a distinctive visual style for non-editorial video that reflects NPR's values and creative standards.
• Maintain consistency in visual quality, tone, pacing, and storytelling across projects.
• Experiment with new formats and production techniques while ensuring every piece serves a clear communications objective.
• Balance creativity with accessibility and audience needs.

• Plan and coordinate multiple productions simultaneously.
• Manage production schedules and logistics.
• Coordinate freelancers, vendors, talent, and production partners when needed.
• Maintain production equipment and recommend future investments.
• Organize footage and production assets to support efficient collaboration and reuse.
• Help improve production workflows and best practices across the creative team.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

• 3-5 years of professional video production experience.
• Demonstrated experience producing, directing, shooting, and editing high-quality video content.
• Strong portfolio showcasing documentary, institutional, branded, or mission-driven storytelling.
• Advanced proficiency with Adobe Premiere Pro and other professional editing software.
• Experience with lighting, audio recording, camera operation, and field production.
• Excellent storytelling, interviewing, and project management skills.
• Ability to manage multiple projects and deadlines in a collaborative environment.

• Experience producing executive communications, fundraising videos, or institutional storytelling.
• Familiarity with motion graphics, animation, photography, or drone production.
• Experience directing non-professional talent and conducting interviews.

• Strong visual storytelling instincts.
• Excellent production planning and organizational skills.
• Curiosity and empathy when working with interview subjects.
• Creativity balanced with sound editorial judgment.
• Strong collaboration and relationship-building skills.
• Adaptability and comfort working in fast-moving environments.
• Attention to detail and commitment to quality.
• A willingness to learn new tools, techniques, and technologies.
• Sound judgment and professionalism in representing NPR.

• Equivalent hands-on experience, in lieu of a bachelor’s degree.

• NPR Remote-Permitted: This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPR; (b) on-site at an NPR facility, based on the availability of desks and approval from NPR; or (c) a combination of both. Regardless of where you choose to work from, you may be expected to travel to other locations from time to time to perform the duties of your position.

• This is a full-time, exempt position.

Salary Range: The U.S.-based anticipated salary range for this opportunity is $105,311.85 - $114,518.47 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.

NPR Benefits: NPR provides comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees. 

Does this sound like you? If so, we want to hear from you.

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