Wolverine Worldwide

HQ
Rockford, Michigan, USA
3,466 Total Employees
Year Founded: 1883
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Wolverine Worldwide Company Stability & Growth

Updated on February 07, 2026

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

What's the stability & growth outlook for Wolverine Worldwide?

Strengths in profitability, early‑stage revenue reacceleration, and a forward‑leaning strategy are accompanied by a recently reset revenue base, concentration in a few core brands, and external risk factors. Together, these dynamics suggest an improving but still fragile growth profile that depends on sustaining brand momentum while mitigating tariffs and execution variability.
Positive Themes About Wolverine Worldwide
  • Profitability: Gross margins expanded to record levels (around the mid‑40s) in 2025 quarters, supported by supply chain efficiencies, lower promotions, and pricing/mix. Earnings and operating margin improved alongside debt reduction and inventory normalization.
  • Strong Revenue Growth: Quarterly sales returned to year‑over‑year growth through 2025 (including mid‑ to high‑single‑digit gains and estimate beats). Full‑year 2025 guidance indicates modest top‑line growth versus the 2024 ongoing base.
  • Future-Ready Strategy: Plans emphasize DTC and international expansion, product innovation in trail‑running and safety‑toe, and supply chain diversification with China exposure targeted near zero by 2026. Portfolio simplification is intended to concentrate resources on higher‑margin, faster‑growing brands.
Considerations About Wolverine Worldwide
  • Stagnant Revenue: Revenue contracted sharply in 2023 and 2024, and trailing‑twelve‑month sales remain below prior‑year levels. The growth inflection appeared only late in 2024, leaving the overall base reset lower.
  • Undiversified Revenue Streams: Recent gains are concentrated in Saucony and Merrell while Work and Other declined, and divestitures reduced breadth. Execution now relies more heavily on a smaller set of core brands.
  • Short-Term or Unsustainable Growth: Portions of 2025 growth reflect timing factors such as a 53rd week, and guidance has shown volatility including withdrawal amid tariff uncertainty. Ongoing risks from tariffs, consumer softness, and supply disruptions could pressure momentum.
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The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.
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