Wolverine Worldwide

HQ
Rockford, Michigan, USA
3,466 Total Employees
Year Founded: 1883

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Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI
6 Offices
2400 Employees

Wolverine Worldwide Company Culture & Values

Updated on February 07, 2026

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

What's the company culture like at Wolverine Worldwide?

Strengths in inclusion, camaraderie, and team pride are accompanied by challenges tied to restructuring, pockets of toxicity, and variability across brands and locations. Together, these dynamics suggest a values-forward environment that can feel supportive for many, while producing uneven day-to-day experiences depending on team, site, and exposure to change.
Positive Themes About Wolverine Worldwide
  • Fair & Equitable Treatment: Management is described as promoting inclusive behavior, avoiding discrimination, and committing to fair treatment. Employee resource groups and a welcoming environment for people from all backgrounds reinforce this emphasis on inclusion.
  • Collaborative & Supportive Culture: Colleagues are often seen as fostering a hospitable, community‑oriented environment where people enjoy working together. Some teams highlight supportive managers and a strong team ethic within specific brands or departments.
  • Recognition, Pride & Shared Success: Employees commonly express pride in their teams’ accomplishments and a willingness to go the extra mile. Camaraderie and enjoyment at work are noted as core parts of the experience.
Considerations About Wolverine Worldwide
  • Change Fatigue & Ineffective Decision-Making: Frequent reorganizations, divestitures, and facility changes are said to have created uncertainty and concerns about job security in some areas. Shifting structures and a multi‑year turnaround are linked to a negative atmosphere for affected groups.
  • Disrespectful or Toxic Atmosphere: A “toxic” culture is reported in certain departments or locations. Descriptions include negative office dynamics that detract from otherwise positive team experiences.
  • Siloed or Unsupportive Culture: Experiences are described as varying significantly by brand and site, with some areas feeling siloed or inconsistent. Inconsistent support across brands and uneven communication are highlighted as pain points.
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The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.
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