Blue Margin

Blue Margin is a data, analytics, and AI firm in Fort Collins, Colorado, that builds and runs Microsoft Fabric, Power BI, and AI solutions for mid-market and private equity backed companies. Many companies come to Blue Margin with data spread across an ERP, a CRM, spreadsheets, and several other systems, and with leaders who spend too much time reconciling numbers. Blue Margin connects those systems into one reliable source of data, then builds Power BI dashboards and reports that give executives, finance, and operations the same view of the business. After launch, Blue Margin stays on as the company’s data team. Its engineers and analysts keep data pipelines running, update reports as priorities shift, and bring new systems and acquisitions into the reporting as the company grows. Clients get experienced data professionals who already know their business and can respond quickly when a new question comes up. The firm also builds AI tools that use the same data as the Power BI reports, letting leaders ask a question in plain English and get an answer based on the numbers they already trust. Private equity firms work with Blue Margin to standardize reporting across portfolio companies, bring add-on acquisitions onto common metrics, and give operating partners a clear view of performance throughout the hold period. Blue Margin CEO Brick Thompson co-hosts The Dashboard Effect, a podcast on data strategy and business intelligence for business leaders.