Effective marketing is essential, yet it’s not always easy to deliver. Four local tech leaders share how their teams have honed their marketing strategy.
As the vice president of threat at Carbon Black, Jim Treinen and his team anticipate how hackers and ransomware will strike vulnerable companies and build products that can detect and respond to attacks before any serious harm takes place. Given how rapidly technology, and therefore malware, upgrades on a regular basis, this is no easy task. We spoke with Jim about he and his team handle such a feat.
