Wellness Sales Specialist - Briargate

Overview
The Wellness Sales Specialist creates meaningful connections between YMCA members and the wellness services that can help them achieve their goals. This highly visible, member-facing position actively engages people throughout the wellness floor, identifies individual needs and connects members to personal training, partner and small group training, physical therapy, wellness coaching, workshops, clinics and other YMCA programs. The Specialist supports membership integration by helping new and existing members understand how to use the wellness spaces, equipment, programs and professional services available to them. The role builds relationships, conducts follow-up, supports service enrollment and helps members remain engaged throughout their fitness, health and wellness journey.

Key Responsibilities

• Wellness-Floor Engagement: Maintain an active and approachable presence throughout the wellness space, welcome members, answer questions, provide basic equipment guidance and create a safe, supportive and engaging environment.
• Member Needs Discovery: Build relationships with members, learn about their goals, challenges and interests, and identify appropriate opportunities for additional coaching, programming or professional support.
• Personal Training Enrollment: Promote personal training, partner training and small group training through relationship-based conversations, consultations, goal reviews and service recommendations.
• Physical Therapy Integration: Educate members about available physical therapy services and facilitate appropriate introductions, referrals and appointments while respecting clinical boundaries and allowing licensed providers to determine treatment needs.
• Membership Integration: Partner with Membership and front-desk teams to connect new members to wellness orientations, Jump Starts, assessments, personal training, physical therapy and other appropriate YMCA services.
• Workshops and Clinics: Coordinate and support educational workshops, movement clinics, equipment demonstrations, wellness presentations and introductory program experiences that increase confidence, participation and awareness.
• Follow-Up and Retention: Follow up with members after orientations, consultations, workshops, referrals and service introductions to ensure they understand their next steps and remain connected to YMCA resources.
• Lead and Referral Management: Maintain accurate records of member conversations, leads, referrals, appointments, enrollments and follow-up activities in approved YMCA systems.
• Program Promotion: Support branch campaigns, wellness challenges, personal-training promotions, physical-therapy outreach, special events and new-program launches.
• Cross-Department Collaboration: Work closely with Wellness Performance Directors, personal trainers, physical therapists, wellness attendants, Membership, Group Exercise, Aquatics and other branch teams to provide a connected member experience.
• Operational Excellence and Safety: Monitor the wellness floor for cleanliness, equipment readiness, member concerns and unsafe conditions and communicate issues promptly to the appropriate leader.
• Mission and Culture: Model Caring, Honesty, Respect and Responsibility while creating an inclusive environment where people of all backgrounds, abilities and experience levels feel welcome.
• Ensure the safety and well-being of participants by maintaining professional boundaries, completing required abuse-risk-management training, following procedures for supervision and high-risk activities, reporting suspicious or inappropriate conduct and adhering to mandated-reporting requirements.
• Serve as a leader in branch fundraising activities for the Annual Support Campaign, including the solicitation of funds to support financial assistance, military family initiatives, community outreach, and branch goals and objectives.
• Performs other duties as assigned.

Performance Accountability

The Wellness Sales Specialist tracks member interactions, consultations, referrals, appointments, workshop participation, personal-training enrollments, physical-therapy connections and follow-up activity. The Specialist works with the Wellness Performance Director to establish engagement and enrollment
goals, review results, identify opportunities and improve the member journey. Success requires a consistent presence on the wellness floor and strong collaboration with Membership, personal training, physical therapy and other branch departments.
 

Key Measures of Success

• Number and quality of meaningful member engagements.
• Completion of wellness orientations, Jump Starts and consultations.
• Personal-training, partner-training and small-group-training referrals and enrollments.
• Physical-therapy referrals, introductions and completed appointments.
• Workshop and clinic participation.
• Timeliness and effectiveness of member follow-up.
• New-member integration into wellness programs and services.
• Member satisfaction, continued engagement and retention.
• Accuracy of lead, referral and enrollment tracking.
• Collaboration with Membership, Wellness and Physical Therapy teams.
• Contribution to branch revenue, participation and mission impact.

Our Commitment
At the YMCA of the Pikes Peak Region, wellness engagement is more than answering questions or promoting a program. It is about helping every person feel seen, supported and connected to the right resources. The Wellness Sales Specialist helps turn a YMCA membership into an active wellness journey by building relationships, creating clear next steps and connecting members to the professional support they need to succeed.

Qualifications

• High school diploma or equivalent required; additional education in fitness, wellness, recreation, healthcare, hospitality, sales or a related field preferred.
• Experience in fitness, wellness, customer service, membership, hospitality, sales or community engagement preferred.
• Knowledge of personal training, wellness programming and physical therapy services preferred.
• Nationally recognized personal-training, group-exercise, wellness-coaching or related credential preferred but not required.
• Current CPR/AED and First Aid certification or ability to obtain within the required timeframe.
• Strong communication, relationship-building, organization and follow-up skills.
• Ability to confidently initiate conversations and recommend services through a supportive, consultative approach.
• Ability to work collaboratively across multiple departments and professional disciplines.
• Ability to use registration, scheduling, customer-relationship-management and reporting systems.
• Ability to work a flexible schedule, including early mornings, evenings or weekends based on member and branch needs.
• Commitment to the YMCA mission, core values, inclusion and community service.

Physical and Work Environment
Ability to move throughout the YMCA facility and remain actively engaged on the wellness floor for extended periods. Ability to demonstrate basic equipment use within the scope of training and qualifications, safely move light fitness equipment and use computers, tablets, phones and standard reporting systems.
Work may occur in fitness centers, physical-therapy spaces, offices, community settings, workshops and
special events.