VP of Product and Solutions Marketing

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Overview:


Can you craft narratives that define a category— and lead a team that brings those stories to life across industries, personas, and buyer journeys? Are you ready to drive go-to-market excellence at an enterprise scale?

Alteryx is seeking a visionary Vice President of Product & Solutions Marketing to lead a high-performing team and shape how we take our platform to market. This role is ideal for a strategic leader who thrives in fast-moving environments and knows how to balance big-picture thinking with hands-on execution. This is a rare opportunity to define the messaging, positioning, and strategy for a $1B enterprise software company at a pivotal stage of growth. Data is only becoming more critical in the age of enterprise AI. Only Alteryx empowers business users to build the AI-driven data workflows of the future.  You’ll sit at the intersection of product innovation, customer insight, and revenue strategy — helping drive market leadership through compelling storytelling and differentiated go-to-market execution.

About the role:

Reporting to the Chief Marketing Officer, the VP of Product & Solutions Marketing will shape our go-to-market strategy and elevate how we connect market opportunity with customer value across industries, personas, and segments. You’ll be responsible for bringing clarity, energy and speed to our most important initiatives, while building and scaling a world-class product and solution marketing function that positions our platform to win in a competitive and evolving marketplace. 



Responsibilities include but not limited to:


• Lead and grow a team of product and solution marketers across multiple verticals and international markets — mentoring and empowering them to deliver the best work of their careers.

• Define and execute the go-to-market strategy for new product launches, ensuring fast and coordinated alignment across marketing, product management, sales, and customer success.

• Own positioning, messaging, value propositions, and competitive differentiation for our entire platform and key solutions.

• Partner closely with product, revenue, and customer teams to inform roadmap priorities and ensure a market and customer-first approach.

• Own the connection between messaging and revenue — partner closely with sales, product, and demand generation teams to develop integrated sales plays, campaigns, and content that accelerate pipeline and drive growth.

• Develop sales enablement programs, content, product demos and tools that empower our field to engage line of business buyers as well as C-suite buyers with confidence

• Bring deep market, customer and competitive insight back to the business to inform strategy, while actively shaping industry perception by engaging and influencing key analysts, partners, and market influencers.

• Drive thought leadership and solution narratives that elevate our brand and market position. Develop and deliver compelling executive-level presentations for industry events, ensuring our voice leads across products, solutions and verticals.

• Serve as a visible leader and trusted voice across internal and external engagements — partner directly with sales teams, customers and partners to support strategic deals, reinforce our value proposition, and represent the voice of marketing in key forums.

• Move with urgency and a bias for execution—embrace an entrepreneurial mindset, prioritize impact over process, and inspire teams to operate with speed, focus, and accountability.

Qualifications:

• 15+ years of relevant B2B technology sales engineering, product management and/or product marketing experience, with at least 5 years leading product or solution marketing at scale

• Past experience as VP of product marketing at leading cloud computing or SaaS companies, focused on marketing to both line of business and IT

• Demonstrated success marketing complex technical and data-centric solutions to enterprise buyers across industries

• Proven track record of managing high-performing teams in matrixed environments, that deliver quickly and iteratively, without sacrificing strategic clarity

• A strong grasp of modern marketing best practices including persona-based messaging, competitive positioning, and content strategy

• Exceptional storytelling, communication (written and oral) and executive presence

• Experience working with sales, demand gen, and product teams to turn strategy into pipeline—and pipeline into revenue

• Comfortable navigating ambiguity, balancing process with speed, and leading with a high degree of ownership

• Experience with category creation, market expansion, or transformation is a plus

• Requires a BA or BS degree

• MBA a plus

Performance Indicators:

• Drive pipeline and revenue impact

• Increase win rates and deal velocity

• Accelerate product adoption and market expansion

• Elevate our market presence and thought leadership

• Deliver timely, high-quality output (from sales enablement content to campaign assets)

• Build and scale a high-performing team

Compensation:​

Alteryx is committed to fair, equitable, and transparent compensation.

The base salary range for this role is between $250,000 - $300,000 factoring in locations such as New York, California, Texas, DC, North Carolina, and Florida. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location. 

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

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#LI-REMOTE

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.