VP of Marketing

Company Description

ABOUT ASPEN SKIING COMPANY 

With roots dating back to 1946 and a division of Aspen One, Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, the company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts and more than 410 trails. Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and Aspen Ventures and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Twitter, Instagram or Facebook.  

Job Description

Summary  

The Vice President of Marketing is a strategic leader responsible for driving brand growth and business success through an integrated approach to marketing, guest engagement, and cultural storytelling. This role will oversee the development and execution of marketing strategies that elevate Aspen’s global reputation while directly supporting business initiatives, guest acquisition and retention, revenue generation, incremental revenue growth, and long-term brand equity. The VP of Marketing must be an expert at cross-functional collaboration, working closely with PR, Events, Partnerships, Social, Digital Marketing, and Data teams within Aspen One to ensure alignment and impact across all marketing efforts. This position reports to the Chief Marketing Officer.  

The budgeted salary range for this position is $165,000 - $200,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until May 11, 2025.

Essential Job Functions

• Develop and execute a comprehensive marketing strategy that drives brand growth, guest engagement, and business performance
• Align marketing initiatives with revenue-driving objectives, including international and domestic sales, lift ticket and pass sales, ski school participation, retail and rental performance, F&B engagement, summer expansion programs and lodging partnerships
• Lead an integrated marketing calendar, ensuring marketing efforts are synchronized across PR, social, digital, partnerships, and events to maximize impact
• Identify key growth opportunities, including increasing incremental spend and share of wallet
• Develop targeted strategies to reach core skiers, snowboarders, adventure travelers, summer travelers and luxury experience seekers
• Work in close partnership with our Aspen One digital team to translate guest insights, market trends, and business analytics into actionable marketing strategies
• Partner with creative team to shape brand messaging, creative direction, and guest engagement strategies that balance performance-driven sport with the unique cultural experiences that make Aspen a global destination
• Serve as a cultural connector, ensuring Aspen Skiing Company remains at the forefront of the evolving ski and snowboard landscape, engaging with community members, thought leaders, innovators, and strategic partners to enhance the brand’s influence
• Create and partner in the execution of major brand moments, working closely with PR, Events, and Partnerships teams to deliver high-profile activations that amplify Aspen’s presence on the global stage
• Develop strategic brand collaborations that enhance Aspen’s market position, working with premium partners, elite athletes, and industry leaders to reinforce the brand’s credibility and reach
• Work closely with Performance Marketing and Digital teams to optimize paid media strategies, balancing brand-building efforts with measurable ROI
• Navigate a complex organizational structure, setting priorities, streamlining processes, and ensuring seamless communication across teams
• Oversee loyalty-building strategies, ensuring repeat visitation and strong brand affinity among Aspen’s core audience segments
• Present performance insights to senior leadership, making data-backed recommendations for future marketing initiatives
• Other duties as assigned

Qualifications

Education and Experience Requirements 

• Bachelor’s degree in Marketing or related field 
• 15+ years of marketing leadership experience in skiing, snowboarding, outdoor sports, destination marketing, luxury hospitality, or lifestyle brands 

Knowledge, Skills and Abilities 

• A deep understanding of skiing and snowboarding culture, industry dynamics, and evolving guest expectations.  
• Proven ability to balance brand storytelling with data-driven performance marketing.  
• Strong relationships with top industry partners, elite athletes, and thought leaders in the ski and snowboard space 
• A strategic thinker and visionary leader with exceptional communication skills 
• Passion for the mountains, outdoor recreation, and Aspen’s unique community and culture 
• Excellent analytical and project management skills 
• Strong team management and communication (written and verbal) skills 
• Ability to monitor competition and adjust strategies accordingly 
• Ability to balance team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback 
• Ability to manage multiple priorities and projects simultaneously without sacrificing quality  
• Skills in managing relationships with both internal and external stakeholders 
• Ability to work effectively with different departments to achieve business objectives 
• Ability to set and communicate a bold, forward-thinking vision for the company  
• Ability to influence both internal and external stakeholders to align with the company’s strategic direction  
• Ability to make critical decisions quickly and effectively, even under pressure or uncertainty  

Additional Information

Work Environment & Physical Demands 

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

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