Lead B2B marketing and demand generation at Spreetail, shaping growth strategy, managing teams, optimizing budgets, and enhancing sales alignment.
Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: www.spreetail.com.
Work Your Way:
At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that's from home, a coffee shop, or the office. While flexibility is key, we also value the power of in-person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All-Hands meeting. It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together. Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program.
Are you ready to lead a high-impact marketing function at a fast-growing company that’s transforming the eCommerce landscape? As the VP of B2B Marketing & Demand Generation at Spreetail, you’ll shape and own our entire B2B growth strategy—from demand generation and ABM to paid media, events, and lifecycle marketing. Reporting directly to the Chief Marketing Officer, you’ll have a seat at the table to influence strategic decisions and drive measurable pipeline impact. This is a rare opportunity to lead a talented team, collaborate with senior leadership across sales, product, and brand, and play a key role in accelerating revenue growth. If you're a data-driven, strategic leader who thrives in a dynamic environment and wants to build something truly meaningful, this role is for you.
How will you achieve success:
- Develop a unified B2B growth strategy by integrating ABM, paid media, events, CRO, lifecycle marketing, and sales enablement to drive measurable pipeline and revenue growth.
- Build and inspire a high-performing team by fostering a culture of creativity, innovation, and accountability that delivers exceptional results across all marketing functions.
- Maximize marketing ROI by strategically managing the B2B budget and continuously optimizing paid performance, event spend, and conversion rates through data-driven decisions.
- Strengthen sales & marketing alignment through shared goals, ICP development, enablement content, and closed-loop reporting to accelerate conversion and upsell opportunities.
- Leverage analytics for continuous improvement by building robust reporting frameworks that translate data into actionable insights tied to business impact.
What experiences will help you in this role:
- Extensive leadership experience guiding large, cross-functional marketing teams and scaling demand generation programs that support multimillion-dollar growth targets.
- Proven expertise in demand generation across channels including paid media, ABM, SEO, CRO, and lifecycle marketing—delivering consistent pipeline impact.
- Strong background in sales enablement including development of targeted content strategies (blogs, case studies, videos) that effectively support the sales cycle.
- Hands-on success in event marketing with a track record of creating high-converting brand experiences via trade shows, hosted events, and webinars.
- Deep understanding of eCommerce and retail marketing with experience driving B2B growth in digital marketplaces and omnichannel environments, aligning marketing strategy with buyer behavior and platform dynamics.
In an effort to Make Spreetail Better, we hire people that are aligned with our values and are passionate about pursuing ecommerce excellence. We believe the right person can learn what is needed to succeed in their role, so we encourage job applicants to apply even if you don't meet all the qualifications listed. We are looking for diverse backgrounds and perspectives, so we don’t require college degrees and welcome non-linear career paths. If this role highlights your experience and gets you excited – please apply!
What you can expect from us:
• We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families.
• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards.
• We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources. Learn more about our benefits & perks package.
• We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it.
Spreetail is committed to a diverse and inclusive workplace. Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email [email protected].
To qualify for Work Your Way, eligible applicants must reside in one of the following states:
Arkansas, Colorado, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, or Wyoming.
Please be aware of scammers. Spreetail will only contact you through Lever or the spreetail.com domain. Spreetail will never ask candidates for money during the recruitment process. Please reach out to [email protected] directly if you have any concerns. Emails from @spreetailjobs.com are fraudulent.
#LI-Remote
Top Skills
Abm
Cro
Paid Media
Seo
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