Vice President (VP) of Sales and Marketing

Who We Are:

Caring is at the heart of everything we do! Beaver Run Resort & Conference Center is located in Breckenridge, Colorado - the heart of the Colorado Rocky Mountains. Nestled between the mountain and Main Street just a few steps away from the ski slopes in the winter and the hiking trails in the summer. With 40,000 square feet of conference and meeting spaces, Beaver Run is the largest conference center in Breckenridge. We are passionate about providing exceptional guest and employee experiences. If you are service and quality minded and enjoy a fast-paced, vibrant environment, we encourage you to apply to be a part of our team.

What You'll Do:

The Vice President of Sales and Marketing is a strategic executive leader responsible for driving topline revenue growth, enhancing brand visibility, and maximizing guest acquisition across all segments, including transient, group, conference, catering – all revenue sources for the property. This role develops and executes comprehensive, data-driven sales and marketing strategies aligned with Beaver Run Resort’s business objectives and long-term vision. Leveraging advance analytics, artificial intelligence, and emerging technologies, the VP will optimize demand forecasting, personalize marketing efforts, improve customer engagement, and identify new revenue opportunities.

Leading a team of directors and management-level professionals, the VP ensures operational excellence, accountability, vision, and consistent execution of revenue-generating initiatives. The position plays a critical role in fostering strong, collaborative relationships with HOA Board of Directors. The ideal candidate brings deep expertise in resort and hospitality operations, a strong sales background, and the ability to integrate innovative technology-enabled solutions through resort industry software to drive performance and elevate the guest experience. Position located on premises in Breckenridge, CO. Transitional housing may be available. Full-time, year-round position with benefits eligibility as described below.

Position starts at $150,000-$180,000 annual salary

Supervisory Duties:

• Lead a team of 6-8 direct reports across sales, marketing, conference services, and revenue management
• Performance management includes setting goals and expectations, monitoring performance, providing feedback and implementing corrective action.
• Partner with HR to recruit and hire staff.
• Identify and create development and advancement opportunities.
• Ensure proper adherence to company policies, procedures, and guidelines.

Duties/Responsibilities:

• Develop and execute integrated sales and marketing strategies to drive revenue growth across transient, group, conference and catering segments
• Lead, mentor, and develop high-performing teams with clear accountability and metrics.
• Develop and manage budgets and forecasting ensuring financial targets are met.
• Lead strategic segmentation efforts with a strong emphasis on group, conference and catering business to stabilize demand and drive base occupancy, particularly in off-peak periods.
• Leverage data analytics, AI, and revenue management tolls to optimize pricing, forecasting, segmentation, and demand generation.
• Lead digital marketing strategy, including website optimization, SEO, SEM, social media, reputation management, and performance marketing.
• Drive direct booking strategies and reduce reliance on third-party channels while maximizing distribution effectiveness.
• Oversee CRM strategy to enhance guest engagement, loyalty, and personalized marketing initiatives.
• Identify emerging market trends, competitive positioning, and new revenue opportunities, including partnerships, experiential offerings, outdoor activations, and influencers.
• Collaborate cross-functionally with operations and finance to align commercial strategies and optimize guest experience.
• Present performance insights, forecasts, and strategic recommendations to executive leadership and the HOA Board of Directors.
• Ensure effective use of technology platforms (RMS, CRM, and AI-enabled tools) to enhance efficiency, reporting, and decision making.
• Maintain strong relationships with key clients, partners, stakeholders and community to support group and event business growth.
• Generate sales metrics including but not limited to total revenue, profit margin, conversion rate from new leads, retention of existing business, customer acquisition cost and lifetime value, etc.

What You'll Bring:

• Bachelor’s degree in business, marketing or a related field or equivalent experience – required – MBA a plus
• 10+ years’ experience in sales and marketing or equivalent experience – required
• 5+ years in hospitality/resort industry – required
• 5+ years senior-level leadership role – required
• 5+ years sales experience involving cold call prospecting – required
• 3+ years direct or indirect management of sales team responsible for cold call prospecting – required
• 2+ years direct or indirect traditional, digital and social media marketing – required
• 2+ years direct or indirect revenue management experience – required
• 3+ years directly or indirectly creating sales & marketing strategic plans – required
• Proficiency with Microsoft Office Outlook, Excel and Word – required
• Advanced proficiency in budgeting, Profit & Loss, and business planning – required
• Demonstrated experience using RMS, PMS and CRMs – required
• Experience with Delphi, Duetto, Revinate and SMS – preferred

What We Offer:

• Opportunity for bonuses based on performance and time worked
• On-site parking steps away from the lifts
• Employee ski pass purchasing program
• Hotel + Dining discounts
• Flexible Time Off
• Insurance: 
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Long-term Disability Insurance
  • Life Insurance
  • Optional Life, Disability, etc.
• 401k + match

 This job description is not meant to be an all-inclusive representation of the tasks and duties. Other duties and tasks may be assigned as business dictates.

• Bachelor’s degree in business, marketing or a related field or equivalent experience – required – MBA a plus
• 10+ years’ experience in sales and marketing or equivalent experience – required
• 5+ years in hospitality/resort industry – required
• 5+ years senior-level leadership role – required
• 5+ years sales experience involving cold call prospecting – required
• 3+ years direct or indirect management of sales team responsible for cold call prospecting – required
• 2+ years direct or indirect traditional, digital and social media marketing – required
• 2+ years direct or indirect revenue management experience – required
• 3+ years directly or indirectly creating sales & marketing strategic plans – required
• Proficiency with Microsoft Office Outlook, Excel and Word – required
• Advanced proficiency in budgeting, Profit & Loss, and business planning – required
• Demonstrated experience using RMS, PMS and CRMs – required
• Experience with Delphi, Duetto, Revinate and SMS – preferred