The Vice President of Marketing will lead growth through performance marketing, brand development, and strategic insights at Gravie, overseeing campaigns and fostering a high-performing team.
Hi, we’re Gravie. Our mission is to improve the way people purchase and access healthcare through innovative, consumer-centric health benefit solutions that people can actually use. Our industry-changing products and services are developed and delivered by a diverse group of unique people. We encourage you to be your authentic self - we like you that way.
A Little More About The role:
We’re looking for a Vice President of Marketing to lead the next stage of growth for an innovative company improving access to high quality health benefits for small and midsize businesses. This leader will build and scale a modern marketing engine that drives measurable growth through performance marketing, shapes a distinctive brand, delivers actionable customer insights, and brings new products to market with precision and creativity.
The ideal candidate is a hands-on, data-driven, and entrepreneurial marketing leader who thrives in fast-paced, high-growth environments and brings deep expertise in performance marketing along with experience leading a holistic marketing function. You’ll combine strategic thinking with a willingness to roll up your sleeves — building scalable programs, testing and learning quickly, and developing a high-performing team.
You will:
· Define and execute a comprehensive marketing strategy to drive lead generation, pipeline growth, and customer acquisition across the small and midsize employer market.
· Own the full marketing budget and lead annual and quarterly operating planning, ensuring resources are allocated to the highest-impact initiatives and align with company growth targets.
· Build and scale performance marketing programs across digital, social, SEO/SEM, and lifecycle channels with a focus on efficiency, experimentation, and ROI.
· Create clear measurement and attribution frameworks to evaluate channel performance, inform spend allocation, and improve cost-effectiveness over time.
· Develop and evolve a differentiated brand narrative that reflects the company’s mission to simplify and modernize health plan solutions for SMBs.
· Lead integrated marketing campaigns and thought leadership initiatives that increase visibility with brokers, employers and members.
· Enhance a customer insights capability that transforms data and research into actionable strategies to inform product, pricing, and positioning decisions.
· Partner closely with Product and Sales to craft compelling messaging, positioning, and go-to-market plans that accelerate adoption of new offerings.
· Oversee all external communications, including PR, media relations, and thought leadership, to strengthen the company’s credibility and visibility in the market.
· Build a marketing organization that blends analytical rigor, creative storytelling, and operational excellence — balancing in-house talent with agency and contractor support.
· Foster a culture of agility, innovation, and accountability, that incorporates AI and success is measured by impact.
· Serve as a key member of the Revenue leadership team, collaborating cross-functionally to shape GTM strategy and ensure marketing is tightly aligned with business objectives.
You bring:
· 10+ years of progressive marketing experience, including 5+ years in a leadership role at a high-growth or startup environment
· Proven track record of building and scaling performance marketing programs that drive measurable growth
· Strong foundation in go-to-market execution with particular expertise in building a performance marketing function
· Experience in healthcare, health insurance, benefits or related industries required
· Deep analytical skills and comfort with marketing automation, CRM, and analytics tools
· Ability to thrive in ambiguity, balancing strategic priorities with hands-on execution
· Exceptional leadership, communication and team-building skills
· Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent experience preferred
Gravie:
In order to transform health insurance and build a health plan everyone can love, we need talented people doing amazing work. In exchange, we offer a great overall employee experience with opportunities for career growth, meaningful mission-driven work, and an above average total rewards package.
The salary range for this position is $201,750 - $336,250 annually. Numerous factors including, but not limited to, educations, skills, work experience, certifications, etc. will be considered when determining compensation. In addition to base salary, this position is also eligible to participate in Gravie’s annual bonus program. Stock options may also be awarded as part of the compensation package.
Our unique benefits program is the gravy, i.e., the special sauce that sets our compensation package apart. In addition to standard health and wellness benefits, Gravie’s package includes alternative medicine coverage, generous PTO, up to 16 weeks paid parental leave, paid holidays, a 401k program, transportation perks, education reimbursement, and paid paw-ternity leave.
A Little More About Us:
At Gravie, we're on a mission to reinvent health benefits for small and midsize businesses—making high-quality, affordable healthcare accessible to employers and their employees. We believe better benefits lead to better lives, and we’re building the future of health benefits to reflect just that.
We’re proud to be the only company offering both innovative level-funded health plans and a market-leading ICHRA solution, giving employers more choice and flexibility than ever before.
And guess what? Our customers love us. With member and employer satisfaction rates consistently trending above 80%, we know our health plans are working the way they should. Backed by some of the most sought-after investors in the country, we have the resources and long-term support to build something truly transformative—and we’re just getting started.
At Gravie, we do things differently. We’ll challenge you, and we’ll welcome you challenging us. Good ideas are everyone's job here. You’ll join a team that’s smart, mission-driven, and unafraid to push boundaries if it means making a bigger impact for the people we serve.
If you're energized by a high-performance, high-trust environment where your voice matters, Gravie might be just the place for you.
Top Skills
Analytics Tools
CRM
Digital Marketing
Marketing Automation
Performance Marketing
Sem
Seo
Social Media
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