UA Manager - NGL (Remote)

Who We Are (Mode Mobile)

Mode Mobile builds apps that reward users for engaging with content, entertainment, games, and communities they love. Our portfolio includes category-defining products with millions of users globally, scaling rapidly through organic growth and strategic acquisitions.

You’ll be joining NGL (“Not Gonna Lie”), one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression.

Now part of Mode Mobile’s portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, creative experimentation, and scaled user acquisition initiatives.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

We’re seeking a highly analytical and performance-driven User Acquisition Manager to lead and scale paid acquisition efforts for a soon-to-be-acquired viral social platform that will become one of Mode’s newest business units, NGL. This role will focus on executing and optimizing campaigns across major mobile and web channels to drive efficient user growth and monetization.

The ideal candidate is a data-obsessed performance marketer who lives and breathes Gen Z culture, TikTok trends, IG Reels pacing, meme fluency, viral loops, anonymous confession culture, creator dynamics, and tongue-in-cheek marketing.

You should bring a blend of:

• Hands-on performance buying
• Deep understanding of social-first creative
• Collaborating with UGC creators + influencers
• Strong analytical rigor and mobile UA fundamentals

You’ll collaborate closely with NGL’s General Manager, Product, and Monetization teams, as well as Mode’s centralized UA and Growth function, to deliver impactful results that drive sustained user and revenue growth.

Who You Are and What You’ll Do

• Plan, execute, and scale paid UA campaigns across Meta, TikTok, Snapchat, and influencer-led distribution.
• Build persona-aligned UA strategies targeting Gen Z and young millennial audiences across global markets
• Manage and scale daily spend while maintaining efficient CAC, ROAS, and LTV metrics.
• Conduct ongoing A/B and multivariate tests on hooks, formats, and creative concepts aligned with TikTok & IG Reels culture
• Analyze campaign performance data to identify trends, insights, and optimization opportunities.
• Stay current on UA trends, platform changes, and emerging channels
• Stay deeply embedded in youth culture, emerging formats, meme cycles, micro-influencer behaviors, new platform features, and social trends.
• Help evolve the platform’s growth playbook, including experimentation in new markets and channels.

What You Bring to the Team

• 3+ years of hands-on mobile UA buying, ideally for consumer social, creator tools, community apps, or Gen Z-first products.
• Proven experience running campaigns on Meta, TikTok, and other social channels
• Experience managing or collaborating with creators, influencers, and content partners.
• Strong fluency in Gen Z culture: TikTok trends, meme formats, confession culture, authenticity movement, and social discourse.
• Experience managing or supporting organic social accounts for youth-leaning brands is a plus.
• Deep understanding of attribution, cohort analysis, and mobile measurement platforms (e.g., AppsFlyer, Adjust, Singular)
• Advanced Excel/Google Sheets and data analysis skills; SQL a plus
• Experience partnering with creative teams to develop and test ad concepts
• Strong communication and reporting skills, able to distill insights and recommendations clearly
• Curious, adaptable, creative, and hands-on.
• Alignment with our core values:
  • Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

Why Join Mode Mobile

• Be part of a company where the culture is the magic. Our team consistently says the best part of Mode is the people - collaborative, humble, hungry, and genuinely invested in each other’s success.
• Make an impact on millions of users across a global social platform with massive scale and cultural relevance. 
• Work with a global, top-tier engineering team that cares deeply about craftsmanship, velocity, and helping each other win.
• Shape the next stage of a high-growth social platform, entering an exciting next phase of growth, scale, and innovation.
• Join a mission-driven culture where ownership is real, ideas travel fast, and your work has a visible impact.
• Grow inside a fast-growing, post-acquisition business backed by strong leadership and investment in monetization, UA, and product innovation.
• Work fully remote with a globally distributed team that values autonomy, trust, and transparent collaboration.

We Believe in the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members. 
• Participation in the Company's equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies. 
• Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we'd love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.