Strategist - Copywriter

Herman-Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions.

As a Strategist-Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.

You might be the one if:

• You have 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
• You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long-form narrative without losing the thread.
• You can translate complexity into simplicity, and simplicity into something emotionally resonant.
• You possess a strong curiosity and ask the hard questions.
• You thrive in a fast-paced, entrepreneurial environment and can work autonomously.
• You like figuring out how systems and processes can work better.
• You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work.
• You’re invested in and well-versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process. 
• You’re energized by diverse perspectives, ideas, and experiences.
• You’re excited by the future of writing including AI tools and want to explore how they can support the craft.
  

Responsibilities 

• Create verbal identity systems, including taglines, manifestos, and descriptive language.
• Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives. 
• Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs.
• Develop tone of voice guidelines that define how a brand speaks across contexts.
• Lead brand and product naming explorations that deliver on the brand strategy.
• Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications. 
• Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives. 
• Experiment with AI and emerging tools to expand what’s possible in copy development and testing. 
• Conduct cultural and competitive scans to uncover how language shapes relevance.
• Contribute to client workshops and presentations, helping brands articulate their voice and story.
• Help build the foundation for a growing Verbal Identity practice at Herman-Scheer.
• Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.

• 100% medical, vision, and dental coverage

• 15 days of PTO and 6 sick days
• Employer-Sponsored Life Insurance coverage
• Employer-Sponsored Short Term Disability Insurance
• Employer-Sponsored Employee Assistance Program (EAP)
• $50/month Health & Wellness stipend + $50/month Work From Home stipend
• $600/year Learning & Development stipend
• $250 initial WFH set-up benefit
• HS Winter Break (week between Christmas and New Years)
• Apple computer and gear
• Work alongside great people, doing great work for great clients