The Strategic Product Marketing Manager will lead go-to-market strategies, collaborate across teams, and create messaging that enhances product adoption while driving customer understanding and engagement.
Company Description
Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 180 transit agencies in 11 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations.
Even though Swiftly's HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide Visa sponsorship.
About the Role
We’re looking for a Strategic Product Marketing Manager to shape how Swiftly positions its platform in the market and helps our customers understand the value of our products. This role is critical to Swiftly’s growth — you’ll lead go-to-market strategy for new and existing products, collaborate closely with Product, Sales, Customer Success, and Marketing, and develop compelling narratives that tie Swiftly’s innovation to the real-world outcomes transit agencies care about.
As the lead of product marketing, you’ll be both strategic and execution-focused. You'll zoom out to see the market opportunity and zoom in to craft messaging, content, and enablement materials that move the needle.
In this role, you will
- Own the strategic positioning and messaging for Swiftly’s Transit Data Platform, grounded in a deep understanding of our customers, competitors, and market dynamics.
- Lead go-to-market planning and execution for new product and partner launches — collaborating with Product, Sales, Customer Success, and Marketing to bring innovations to market. Drive outcomes like sales pipeline, increased win rates, and increased product adoption.
- Create enablement content, product collateral, and customer-facing assets that drive product adoption and sales success.
- Be a strategic advisor and consultant to Product and Revenue leadership on market problems, marketing insights, competitive intelligence, customer feedback, and growth opportunities.
- Shape thought leadership narratives that elevate Swiftly’s voice in the industry and align with our broader brand strategy.
About you
- 8-10+ years of experience in product marketing, go-to-market strategy, or consulting in B2B SaaS or selling to government agencies.
- Proven track record of owning and launching products, crafting compelling positioning, and building successful go-to-market strategies.
- Strong storytelling and writing skills, you can turn complex product capabilities into crisp, clear messaging.
- Highly cross-functional and collaborative; thrives in an energetic, iterative environment.
- Analytical and customer-centric mindset, you seek out qualitative and quantitative inputs to guide your decisions. You measure success for product launches and product adoption overall.
- Passion for public transit and mission-driven work.
Even better if you have
- Experience marketing to public sector or government customers.
- Familiarity with transit, mobility, or transportation-related industries.
**FOR U.S. CANDIDATES ONLY:**
In accordance with pay transparency laws: the approximate salary range for this role is $139,000 to $206,000 (base salary + any variable comp). This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on a multitude of non-discriminatory factors including final role leveling decisions, a candidate’s relevant work experiences/skills, and geographic location within the United States. Note: salary ranges for non-U.S. candidates may be higher or lower than the U.S. numbers above depending on location. Salary is one component of Swiftly’s total compensation package, which also includes stock options, competitive benefits, 401(k) matching, a fantastic team and culture, opportunity to have a huge impact, emphasis on professional growth and holistic wellness, and other perks.
Beyond the Skills:
We are looking for candidates who are passionate about mobility, sustainability, or mission-oriented projects that have a significant real-world impact. Ideal candidates encompass the core values of our company:
• Team. Together, we are more effective and better supported
• Impact. Drive impact for our customers, our company, and all of our teams
• Diversity. See differing perspectives as ways to address our weaknesses and find new strengths
• Communication. Assume others internally and externally have good intentions
• Feedback. We share feedback because we want each other to grow professionally and personally
• Growth. Foster personal, professional, and company growth
Benefits:
• Competitive salary
• Stock options for every employee
• Medical, Dental and Vision
• 401k with Employer Match
• Flexible Spending Account (FSA)
• Home office setup reimbursement
• Monthly cell/internet reimbursement
• Monthly "Be Well" stipend
• Flexible PTO with a recommended minimum
• Flexible work environment
• 16 paid holidays, including holidays in months without US national holidays
• 8 fully paid weeks of leave for child birth/adoption
Travel note: Swiftly employees can generally expect to travel 1–2 times a year for in-person company or team offsites. As a fully distributed company, we consider these offsites important for cultivating strong relationships across our teams! Attending these in-person is expected and encouraged, although we understand everyone has different personal circumstances and we will consider requests for exceptions. Customer-facing team members and other specific roles may be expected to travel more frequently.
We are a truly mission-driven culture that is set to change the world of transit
We are an equal opportunity employer - we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve.
Because we work with public agencies, we participate in E-Verify.
Top Skills
B2B Saas
Enablement Materials
Marketing Content
Transit Data Platform
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