Staff Product Marketing Manager

KEY OUTCOMES

Outcome 1: Define, test, and secure approval of 15Five’s company story

Within the first 90 days, review the interim website messaging against buyer research and recommend what to keep or change

Deliver a top-down company narrative (company story, AI point of view, problems we solve, proof) approved by the CEO

Establish 15Five’s voice and tone direction

Outcome 2: Connect our AI products into one portfolio story

Build a portfolio framework that maps each AI product to the performance management and people management problems it solves, approved by the executive sponsor

Maintain one approved product narrative that Product, Sales, and Marketing all work from

Ensure every published product claim has passed accuracy review

Place each new AI product into the portfolio story as it reaches market

Outcome 3: Turn messaging into new-logo demand and customer adoption

Test core messaging with buyers before broad rollout, and use the results to guide internal decision making 

Supply the narrative and content for product launches  and the related enablement

Deliver win/loss and competitive insights, battle cards, and objection handling, including price and objections

Establish baselines and report on messaging resonance using pipeline, win rate, and adoption at each scheduled positioning review

 

Outcome 4: Set customer proof standards and inform pricing and packaging

Set customer story criteria and the interview guide in partnership with content marketing and the marketing team. 

Provide market, buyer, and competitive input to pricing and packaging decisions 

COMPETENCIES

Strategic Narrative & Positioning

Repositions an established brand without alienating current customers. Builds the story from the company level down before working on product-level messaging, and frames AI around the problems it solves for HR leaders and managers, never AI for its own sake.

Customer & Buyer Obsession

Is obsessed with the unmet needs in performance management and people management. Grounds messaging in what buyers and customers actually experience.

Evidence-Based Judgment

Settles disagreements with buyer message testing, win/loss interviews, and call evidence. Does not treat internal opinion (including executive opinion) or AI-generated output as buyer evidence, and does not let research delay timely recommendations.

Executive Influence

Leads the writing on a story many senior leaders have opinions about. Pulls the useful part out of conflicting views, presents a clear recommendation, and holds it under pressure without becoming defensive. Knows when to escalate and when to keep negotiating.

AI & Technical Translation

Understands AI well enough to translate capabilities accurately without overselling. Builds credibility with the CTO and Director of Product, cuts product detail without losing accuracy, and separates accuracy feedback from preferences about framing.

Writing, Voice & Tone

Exceptional writer with a strong sense of voice and tone. Sets the standard that others apply across web, campaigns, sales materials, and customer stories.

Cross-Functional Partnership & Execution

Carries strategy through to execution with demand generation, content, design, and Enablement. Earns sellers’ trust by joining real deals and turns Sales’ instincts into testable hypotheses. Builds on work in progress rather than starting over.

Prioritization & AI-Enabled Productivity

Assesses trade-offs and agrees on priorities before taking on new work. Uses AI to build frameworks and run research, competitive analysis, and buyer analysis quickly.

DESIRED EXPERIENCE

• 10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning

• Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus

• Experience bringing conflicting senior stakeholders to alignment using evidence

• Hands-on buyer research, message testing, win/loss, and competitive analysis

• Portfolio or solution messaging across multiple products

• A writing portfolio that shows a strong command of voice and tone

• Confident without ego; comfortable building on work already in progress

SCHEDULE/WORK LOCATION

This is a full-time, salaried exempt position.

The typical work week will be Monday through Friday, between the hours of 8:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.