Staff Product Manager, Health & Education

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

As the Staff Product Manager, Health & Education, you’ll lead the end-to-end experience of how Babylist provides guidance to users and how users discover and access valuable offerings including breast pumps, webinars, and 1-1 consultations.  You will drive adoption of the rapidly growing Babylist Health business, while also leading the transformation of our in-app guidance from long-form written guides to more dynamic, multi-modal, video-forward content.

You’ll own a highly cross-functional space that spans product, content, and education. That means shaping how your products are introduced during registry setup, integrating offerings seamlessly into the broader registry experience, and growing revenue from these important strategic programs. You’ll work closely with the General Manager of Babylist Health, the VP of Brand & Media, and the Director of Programming to grow their businesses and bring new ideas to life.

This role requires a unique blend of consumer product thinking, entrepreneurial energy, and content strategy. You’ll translate user needs into digital experiences, lead ambiguous zero-to-one product discovery, and design experiments that improve both conversion and user value.  We are looking for someone who has shipped consumer-facing products at content-forward companies and knows what it takes to build delightful, measurable experiences from scratch.  You work will also necessitate driving transformation of an engrained and established function at Babylist, experience leading through organizational and operational change will be valued.

Who You Are

• 8+ years of product management experience, with a proven track record building consumer-facing products (B2C) that deliver measurable business and user impact
• Deep experience with content-forward platforms—you've partnered with editorial, design, and engineering to ship educational, interactive, or video-first features
• Experience in a highly regulated field and/or familiarity with HIPAA compliance a plus
• Strong cross-functional collaborator who has worked closely with Engineering, Design, Operations, and Content teams in past roles
• Skilled at both zero-to-one and one-to-scale product development. Able to shape a vision, define MVPs, and make fast, insight-driven decisions in highly ambiguous environments.  And also able to double down on successful products to drive growth.
• Excels in fast-moving, high-ownership environments, especially where not all roles or resourcing are in place from day one
• Thrives in scale-up environments where processes are still being built and speed matters
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations. You embrace technology to enhance your work while keeping people at the center.

How You Will Make An Impact

• Own the Babylist Health pre-purchase experience, ensuring the health journey is deeply integrated into the registry and product discovery flow
• Increase health attach rates by improving how and when users engage with medical products like breast pumps or lactation consulting
• Rethink the Guides experience helping Babylist transform its content into a more modern and dynamic experience
• Lead product experiences for educational programming including webinars and podcasts related to registry creation and health, create thoughtful app tie-ins to content experiences
• Collaborate closely with cross-functional partners across Engineering, Design, Health Ops, Support, and Content to launch impactful features
• Champion the user experience, ensuring that everything we build serves real family needs, especially around lactation, birth, and postpartum education

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

US: $192,352 to $230,740 USD

Canada: $173,500 to $216,750 CAD

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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