Sr. Visual Designer — Visual Identity and Design System

Description
H ybrid OR Remote: Reporting where work can/need to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they don not live within 50 miles of any of those locations, they don't need to report in.

• This role is based remotely but if you live within a 50-mile radius of Austin, Warren or Sunnyvale, you are expected to report to that location three times a week, at minimum.
• This job may be eligible for relocation benefits.

About the Role: 

We're seeking a highly skilled Graphic Designer with 7-10 years of experience and a deep appreciation for timeless design principles. In this role, you'll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System-supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design-ensuring that every interface not only functions beautifully but also reflect the voice, values, and visual identity of the GM brand. You'll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing.
You bring a modernist sensibility grounded in enduring principles-not fleeting trends. Your work is shaped by rigorous systems thinking and a disciplined, grid-based design methodology, applied across both brand and interface design.
Influenced by foundational design icons such as Wim Crouwel, Otl Aicher, and Josef Müller-Brockmann, you believe that strong ideas, clarity, and structure are the foundations of exceptional design. You'll play a key role in shaping GM's visual identity and advancing the GM Design System-ensuring precision, unity, and purpose across every touchpoint as the brand comes to life across products and platforms.
Key Responsibilities:

• Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
• Create and refine design solutions that clearly and elegantly communicate complex data.
• Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
• Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
• Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
• Prioritize content over decoration-champion clarity, functionality, and meaningful communication in every design.
• Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
• Work with front-end developers to ensure seamless implementation of design systems and UI components.
• Adapt brand systems across diverse media with creativity, precision, and consistency.
• Support and mentor a small design team (2-3 designers), fostering collaboration, professional growth.

Additional Description
Qualifications:

• 7-10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
• A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
• Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
• Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
• Deep knowledge of modernist design principles and their application in contemporary brand systems.
• Ability to think systemically and apply structured design thinking across visual communication challenges.
• Excellent communication skills and a collaborative, team-oriented mindset.
• Prototyping skills are a plus.

What We Value:

• A love for clean, rational design and a passion for timeless typographic and grid-based approaches.
• The ability to balance creativity with discipline-ensuring every design serves a clear purpose, meets strategic goals, and communicates effectively.
• Curiosity and continuous learning about design history, theory, emerging trends, and integrity in the craft of design and typography.
• Commitment to precision, clarity, and integrity in craft.
• An openness to iteration and cross-disciplinary collaboration in the pursuit of design excellence.

Compensation :

• The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
• The salary range for this role is $177,000 - $270,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus potential:

• An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.