Sr. Visual Designer — Design Systems & Component Architecture

Description
H ybrid OR Remote: Reporting where work can/need to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they don not live within 50 miles of any of those locations, they don't need to report in.

• This role is based remotely but if you live within a 50-mile radius of Austin, Warren or Sunnyvale, you are expected to report to that location three times a week, at minimum.
• This job may be eligible for relocation benefits.

About the Role
We're looking for a highly skilled Graphic Designer with 7-10 years of experience and deep expertise in design systems, Figma, and designing for software, web, and mobile products. In this role, you'll play a central part in developing and maintaining the GM Design System, including the creation of reusable components, documentation, and guidance-ensuring consistency, accessibility, and quality across our digital platforms.
You have an affinity towards modernism and bring strong systems thinking and a passion for scalable, well-documented design. Your craft is rooted in clarity, structure, and functionality-not just aesthetics-and you're comfortable collaborating closely with engineers to ensure high-fidelity implementation.
You'll work cross-functionally with teams building for vehicle OS, web, and mobile platforms, helping ensure that the design system remains unified and shared across experiences as much as possible-while still supporting platform-specific needs.
Key Responsibilities

• Design and maintain robust, reusable components and patterns within the GM Design System to ensure consistency and maintainability.
• Build and manage shared libraries in Figma, including UI kits, tokens, and documentation.
• Design component, guidance, and documentation pages for Figma UI Kit/s.
• Partner closely with front-end developers to ensure designs are implemented accurately and efficiently.
• Participate in grooming and sprint planning sessions to align system updates with development timelines.
• Create documentation, usage guidelines, and specs for system components.
• Ensure accessibility, scalability, and consistency across digital products.
• Collaborate with product designers, engineers, and brand teams across vehicle OS, web, and mobile to unify the system and encourage shared design language.
• Conduct audits and propose system enhancements based on product needs and user feedback.
• Advocate for best practices in systems design, tooling, and handoff workflows.
• Support and mentor a small design team (2-3 designers), fostering collaboration, professional growth.

Additional Description
Qualifications

• 7-10 years of experience in digital product design, with a strong focus on design systems and component-based design.
• Deep expertise in Figma, including auto layout, variants, tokens, and library management.
• Proficiency in Adobe Illustrator and a solid understanding of vector-based design and iconography.
• Experience designing for web, mobile, and software products, with an understanding of responsive and adaptive UI patterns.
• Demonstrated ability to document and communicate design decisions clearly and collaboratively.
• Experience working directly with front-end developers in agile environments.
• Strong knowledge of typography, visual hierarchy, and UI best practices.
• Experience with versioning, naming conventions, and scalable design workflows.
• Familiarity with accessibility standards (WCAG), prototyping tools, and design tokens.
• Prototyping click-throughs.

What We Value

• A systems-oriented mindset with an outstanding eye for detail and consistency.
• The ability to translate complex design needs into elegant, scalable solutions.
• Passion for collaboration-especially across design, engineering, and platform teams.
• Discipline in documentation, file hygiene, and naming conventions.
• A belief that the best design systems are built for real-world application-not theory.

Compensation :

• The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
• The salary range for this role is $177,000 - $270,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus potential:

• An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.