Sr Social Media Community Specialist - WFG

Job Family

Marketing - General

Job Description Summary

Responsible for cultivating and energizing World Financial Group’s online communities by showcasing the agent as the product, the entrepreneurial culture as the differentiator, and the motivational spirit of World Financial Group as the story. This role goes beyond traditional corporate social media management by creating authentic, motivational and recognition–driven content celebrating agents, fostering belonging, and driving agent recruitment and retention.

Job Description

Responsibilities

• Build, manage, and grow World Financial Group’s social media communities with an emphasis on agent engagement, culture, and recognition.
• Create engaging content and imagery and schedule that celebrates agent achievements, drives motivation, and amplifies World Financial Group’s entrepreneurial spirit.  Create compelling content cross platforms (i.e. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.
• Ensure review and approval of content are obtained and meet brand, tone, and compliance standards.
• Schedule and post content ensure tagging and quality assurance of posted social media content.
• Monitor, moderate and respond to community conversations to foster inclusivity, motivation, and brand-aligned engagement.
• Partner with World Financial Group Marketing, Field Enablement, Reputation Management and Corporate Affairs teams to align community initiatives with agent recruitment, retention, and reputation objectives. Ensure messaging consistency and where needed alignment with corporate branding.
• Track engagement, sentiment, and community growth metrics to report on health and impact of agent-focused social media.
• Develop playbooks, toolkits and guidelines to empower agents to use social media compliantly and effectively.
• Support online activations for events, recognition campaigns, and recruiting pushes.
• Manage relationships with field leaders and agent influencers to amplify authentic voices.
• Collaborate with multicultural marketing to ensure content reflects World Financial Group’s diverse representation and inclusivity in community storytelling.
• Contribute to social listening and sentiment tracking, escalating risks and opportunities proactively.
• Keep current on new technologies and emerging trends/opportunities.

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience
• Two years of social media marketing, marketing or related experience
• Experience managing campaigns or marketing projects
• Excellent written/oral communication and relationship building skills
• Ability to deliver/articulate information to various stakeholders/audiences
• Analytical and problem-solving skills
• Organizational, project management, and scheduling skills to work on multiple projects under tight deadlines
• Ability to work independently and as part of a team
• Proficiency using MS Office

Preferred Qualifications

• Proficient in core content production systems and requirements
• Knowledge of the financial services/insurance industry

Working Conditions

• Travel: moderate 10-25%
• This is a hybrid position requiring three days (Tuesday-Thursday) in office per week in one of our hub locations (Philadelphia or Denver). 
• Relocation assistance will not be provided for this position

Compensation

The salary for this position generally ranges between $82,000 - 98,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus of 10%based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. 

Disclaimer:

Beware of fake job offers!

We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:

• We will never request personal information such as ID or payment for equipment upfront.
• Official offers are sent via DocuSign following a verbal offer—not through text or email.

#LI-HR1

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

What We Offer  

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. 

Compensation Benefits 

• Competitive Pay 

• Bonus for Eligible Employees 

Benefits Package 

• Pension Plan 

• 401k Match

• Employee Stock Purchase Plan

• Tuition Reimbursement

• Disability Insurance

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Discounts

• Career Training & Development Opportunities

Health and Work/Life Balance Benefits 

• Paid Time Off starting at 160 hours annually for employees in their first year of service.

• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars 

• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

• Adoption Assistance

• Employee Assistance Program

• Back-Up Care Program

• PTO for Volunteer Hours

• Employee Matching Gifts Program

• Employee Resource Groups

• Inclusion and Diversity Programs

• Employee Recognition Program

• Referral Bonus Programs

Inclusion & Diversity  

  

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. 

  

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. 

   

Giving Back  

  

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.     

  

Transamerica’s Parent Company  

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has  grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.   

* As of December 31, 2023