Sr. Manager, Web & Digital Marketing

Job Description

Overview

We are seeking a team leader responsible for Litera's website and digital presence, with a passion for excellence in web design and performance as well as innovative content that drive growth in our digital presence. You love the excitement of a fast-paced environment working with a global team and across multiple functions, while at the same time ensuring high-quality work. This person will oversee prioritization of multiple strategic projects and provide recommendations on improvement initiatives to other marketing peers. This leader will also track our eCommerce performance, and provide the recommendations needed for it to be a growing source of revenue.

Key Responsibilities

Website Oversight

• Oversee website architecture leveraging Drupal CMS
• Ensure navigation is simplified, and user experience optimized to create intuitive pathways
• Ensure content is well-maintained.
• Manage web development resources and oversee prioritization of requests and larger transformation projects.
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team.
• Conversion Rate Optimization - including launching A/B tests and Personalization Experiments.

SEO and Content Strategy

• Drive organic search visibility in strategic areas of the business through implementing technical SEO best practices.
• Collaborate with marketing and product teams to develop content that aligns with SEO objectives.
• Monitor algorithm updates and lead keyword research to maintain and improve search rankings.
• Harness emerging AI-based search and act as advisor to the erst of the marketing team to ensure we are creating content to keep up.

Analytics and Reporting

• Monitor key web traffic, performance, and ROI KPI’s
• Leverage tools such as SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
• Create regular performance reports for leadership with insights and recommendations.
• Use data-driven analysis to guide strategic decisions and prioritize initiatives.

M&A Integration

• Lead the integration of acquired company websites into the Litera digital ecosystem
• Maintain established standardized processes for website consolidation following acquisitions
• Manage SEO considerations during migrations to preserve traffic and rankings

eCommerce Performance

• Drive improvement of the eCommerce platform to maximize conversion rates and revenue.
• Implement testing strategies to enhance the shopping experience.
• Develop strategies to reduce cart abandonment and increase average order value.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field
• 7+ years of experience in web management or digital marketing
• 3+ years of team leadership experience
• Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
• Strong understanding of technical SEO, content strategy, and web analytics
• Experience with website migrations and integrations

• Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio

• Excellent project management and communication skills

California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $125,000 to $160,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).