Sr. Manager of Marketing Intelligence & Analytics

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POSITION SUMMARY:

FullSpeed Automotive is seeking a Senior Manager of Marketing Intelligence & Analytics to translate complex data into actionable insights that improve marketing effectiveness, customer acquisition, retention, car count, and profitability across our national automotive maintenance and repair network.

Serving as a primary analytical partner to Marketing, this role combines advanced analytical capabilities with strong business acumen to evaluate marketing channel and customer performance, develop analytical frameworks, and inform campaign strategy and investment decisions. The role also supports franchise-level sales analytics, connecting marketing performance to sales, car count, average ticket, and same-store results.

The position requires the ability to independently frame complex business questions, lead sophisticated analyses, leverage modern technologies and external partners, and influence decisions across Marketing, Finance, Operations, and executive leadership.

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KEY RESPONSIBILITIES:

Marketing Reporting & Business Intelligence

• Lead the development, automation, and maintenance of the Marketing KPI "CMO Dashboard," approximately 10–20 recurring reports, and anomaly detection capabilities, ensuring accurate, timely reporting and proactively identifying changes in marketing and business performance.
• Analyze marketing and business performance across brands, markets, franchise locations, and customer segments, connecting marketing activity to sales, car count, average ticket, same-store performance, and profitability.
• Lead complex analyses integrating Marketing, Finance, Operations, and customer data to diagnose changes in business performance, identify underlying drivers, and recommend specific actions.

Marketing Channel & Customer Analytics

• Analyze marketing channel and customer performance across paid search, paid social, programmatic and traditional media, direct mail, email, SMS, CRM, organic and local search, and website performance, evaluating the customer journey from media engagement through conversion, acquisition, retention, and sales outcomes to develop actionable recommendations.
• Develop and refine marketing measurement and attribution frameworks that connect marketing investments to customer behavior, incremental sales, and return on investment across channels.
• Leverage descriptive, predictive, and prescriptive analytics, including customer segmentation, propensity, churn, retention, and demand forecasting, to identify performance drivers and provide actionable insights that inform marketing strategy and decision making.
• Partner with external agencies and analytical specialists to evaluate methodologies, validate models, and ensure analytical insights are effectively applied to marketing strategy and execution.

Experimentation, Promotions & Marketing Effectiveness

• Partner with Marketing, Finance, and Operations to evaluate promotions, discounts, and pricing initiatives, linking marketing performance to unit-level sales results and providing data-driven recommendations on campaigns and promotions.
• Translate business questions into testable hypotheses and partner with Marketing to design and execute A/B, multivariate, and geographic experiments using MarketDial and other analytical tools.
• Establish sound testing methodologies, including control groups, statistical validation, and causal inference, and translate experimental results into actionable recommendations.
• Evaluate marketing investment effectiveness and identify opportunities to improve resource allocation, efficiency, and incremental business results.

Business Insight, Market Intelligence & Data Strategy

• Develop competitive and market intelligence analyses that reveal changes in consumer demand, competitive conditions, customer behavior, and local market dynamics, informing marketing, messaging, offer, and promotional strategies.
• Partner with Marketing, Finance, IT, and other business groups to identify data source gaps, improve data quality, and evolve the data infrastructure and analytical capabilities needed for effective marketing measurement and business diagnosis.
• Apply modern analytical technologies, automation, and AI-enabled tools to improve the speed, accuracy, and effectiveness of data exploration, modeling, reporting, and insight development.

Business Partnership & Communication

• Serve as a senior analytical partner to Marketing leadership, independently framing complex business questions, leading analytical initiatives, and coordinating internal and external analytical resources.
• Craft clear, compelling data stories through presentations, dashboards, and executive discussions that translate complex findings into actionable recommendations and influence decision-making.

QUALIFICATIONS:

Education: Bachelor's degree in Data Analytics, Marketing, Economics, Statistics, Finance, Data Science, or a related field. Master's degree preferred.

Experience:

• 7+ years of experience in marketing analytics, business intelligence, data science, or a similar data-driven role, including independently leading complex analytical initiatives.
• Demonstrated experience in marketing performance measurement, advanced analytics, and multichannel marketing environments.
• Experience in multi-unit retail, automotive services, or franchise operations strongly preferred.

Required:

• Excellent written and verbal communication skills, including executive-level analytical storytelling and presentation.
• Advanced SQL and experience working with Snowflake or comparable enterprise data platforms.
• Proficiency in Tableau dashboard development.
• Strong Excel, financial modeling, and data-wrangling skills.
• Strong understanding of statistical analysis, experimental design, and marketing performance measurement.
• Working knowledge of major marketing disciplines and channels, including paid search, paid social, programmatic and traditional media, SEO and local search, CRM, direct mail, email, SMS, and website analytics and conversion optimization.
• Proficiency with GA4 and Google Ads reporting, and familiarity with the measurement and performance metrics of other major marketing platforms.
• Experience partnering with external marketing agencies, data science specialists, and analytics vendors.
• Ability to connect marketing performance to customer behavior, store operations, sales outcomes, and financial results.
• Ability to independently frame complex business problems, identify appropriate analytical methodologies, and develop actionable recommendations.
• Ability to independently lead analytical initiatives, influence cross-functional stakeholders, coordinate internal and external resources, and prioritize competing analytical needs in a lean organization.
• Fluency with generative AI assistants and modern analytical tools to accelerate data exploration, research, analysis, and reporting.
• Ability and willingness to work occasional evenings and weekends as needed.

Preferred:

• Advanced Python or R for statistical analysis, predictive modeling, and machine learning.
• Experience with marketing mix modeling, causal inference, incrementality measurement, attribution, and optimization across digital and offline channels.
• Experience developing or managing customer segmentation, propensity, churn, and forecasting models.
• Demonstrated experience leading and mentoring analytical teams.

Physical Requirements: This position requires the ability to remain stationary while working on a computer and communicating via phone, video conferencing, and email, as well as move throughout the workplace as needed, with or without reasonable accommodations.

WHAT SUCCESS LOOKS LIKE:

• Trusted Reporting: Dashboards and recurring reports provide accurate, timely visibility into marketing and business performance, with meaningful changes identified and investigated proactively.
• Actionable Business Insights: Complex analyses clearly explain performance drivers and guide decisions that improve customer acquisition, retention, car count, average ticket, and profitability.
• Marketing Investment Effectiveness: Reliable measurement and testing reveal which channels, campaigns, and promotions generate incremental results, helping direct investment toward the strongest opportunities.
• Influential Partnership: Marketing, Finance, Operations, and executive leadership receive clear, practical recommendations that inform strategy and translate into coordinated action.
• Scalable Analytical Capabilities: Leaders receive faster, more reliable answers to business questions as analytical capabilities keep pace with the organization’s growth and complexity.

The anticipated base salary range for this position is $130–$150k annually, based on experience and qualifications. This position is also eligible for a performance-based bonus. Full-time employees are eligible for benefits, including medical, dental, and vision insurance; a 401(k) plan; paid time off; and paid holidays. Applications will be reviewed on a rolling basis, with an anticipated closing date of November 27, 2026. The Company reserves the right to extend the application deadline or close the posting early based on business needs.

This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties, and skills required. FullSpeed Automotive reserves the right to amend this description at any time.

FullSpeed Automotive is an Equal Opportunity Employer committed to fostering an inclusive workplace where all employees and applicants are treated with respect and fairness. We do not discriminate on the basis of any characteristic protected by applicable federal, state, or local law.