Sr. Manager, Integrated Marketing

What You'll Own

Campaign Strategy & Seasonal Launch Planning

Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets — grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance

Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel — social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces — and how they work together to deliver a cohesive consumer experience

Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails

Own the integrated marketing calendar — sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints

Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel — ensuring strategic clarity and brand consistency from awareness through purchase

Consumer & Channel Fluency

Serve as the team's sharpest consumer voice — deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision

Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — understanding what each channel needs to perform and how to build plans that set every partner up for success

Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning

Cross-Functional Leadership & Alignment

Serve as the strategic integrator across a broad set of cross-functional partners — bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear timelines, and shared goals

Partner with Product & Merchandising early in the planning process to deeply understand product innovation, launch timing, and seasonal priorities — translating those inputs into consumer-facing campaign narratives that make the product story compelling and commercially relevant

Work closely with Planning to align integrated marketing calendars with inventory, launch windows, and commercial milestones — ensuring campaigns are timed to drive both sell-in and sell-through

Collaborate with Wholesale and Ecommerce teams to build activation plans that support retail partner needs, drive in-store and online conversion, and connect brand storytelling to commercial outcomes across all channels

Brief and align PR, Social, Influencer, and Creative teams with campaign platforms and seasonal direction that give each function a clear strategic foundation — while leaving room for channel-specific excellence

Lead integrated planning meetings, seasonal kick-offs, and go-to-market reviews that create clarity, build momentum, and keep all partners moving in the same direction

Build and deliver compelling presentations for internal stakeholders, wholesale partners, and senior leadership that communicate campaign vision and earn cross-functional alignment

Performance, Learning & Optimization

Measure integrated campaign performance in partnership with Analytics, CRM, and channel teams — tracking impact across brand health, engagement, and commercial metrics and translating results into clear learnings

Build a culture of continuous improvement within the integrated marketing function — using post-campaign analysis to sharpen future briefs, refine channel strategies, and evolve the planning process

Contribute to the global marketing scorecard, ensuring campaign results are reported with clarity and connected to the broader brand and business objectives

What You Bring

7+ years of experience in integrated marketing or brand marketing at a consumer lifestyle brand — with a strong track record of building and executing 360° campaigns that drive both brand and commercial results
Exceptional brief-writing skills — you write briefs that genuinely inspire great work, because they are rooted in real consumer insight, clear brand thinking, and specific, actionable direction
Deep consumer fluency — you start with the consumer and build backwards, and you know how to translate consumer insight into campaign strategy that resonates and converts
Strong working knowledge of the full channel mix — social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — with the credibility to brief and lead each partner with confidence
Proven ability to manage complex, multi-channel campaign calendars across multiple seasons and stakeholders without losing strategic coherence or creative quality
A natural connector and collaborator who builds trust across teams, leads through influence rather than authority, and keeps campaigns moving forward even when things get complicated
Experience developing sell-in tools and wholesale marketing plans that connect brand storytelling to commercial objectives is a strong plus
Skilled at building presentations and executive summaries that make complex plans easy to understand and easy to get behind
Comfortable in a fast-moving, entrepreneurial environment — you thrive when building structure where there isn't one yet

What Success Looks Like

Best-in-class campaign briefs that are the starting point every channel team looks forward to receiving — sharp, insightful, and genuinely inspiring
Seasonal launch plans that land with confidence in the market — driving sell-in with wholesale and retail partners, and converting consumer attention into sell-through across DTC, ecommerce, and marketplaces
Cross-functional teams that are aligned, energized, and clear on their role in every campaign — with no gaps, no conflicting messages, and no missed moments
A brand that shows up consistently and powerfully across every touchpoint — from the wholesale floor to the For You page
Campaign performance that is tracked, reported, and learned from — with each launch making the next one smarter
An integrated marketing function that is recognized internally as the strategic backbone of how PopSockets goes to market