Sr Digital Product Manager

Working at Frontier Airlines   

At Frontier, our mission is to Make Every Flight Count. That mission guides how we support our customers, our people and the operation every day.   

As a Frontier employee, your work connects to more than a single role. Whether you’re supporting flights, helping customers, maintaining aircraft, leading teams or working behind the scenes, you help create a travel experience that is safe, reliable and built around value.   

Our work is guided by our core values: customer first, safety always, operational excellence and one team. These values shape how we make decisions, support each other and deliver for the people who count on us.   

Support for work, life and travel   

Frontier offers benefits, programs and travel privileges designed to support eligible employees at work and beyond. Availability may vary by role, employment status, eligibility, location, schedule, applicable policies and current plan details.   

Depending on role and eligibility, available benefits and programs may include:   

• Medical, dental and vision coverage 
• 401(k) retirement savings options 
• Paid holidays, vacation time and sick time 
• Travel privileges on Frontier Airlines and participating partner airlines, based on current program rules and availability 
• Buddy passes, based on eligibility and program rules 
• Travel-related discounts and employee discounts on select products, services and vendors 
• A hybrid schedule for eligible headquarters roles based in Denver, Colorado 
• Business casual dress options for eligible corporate and support roles 
• Employee support programs and resources, including the HOPE League, Frontier Airlines’ nonprofit organization 

About Frontier Airlines  

Frontier Airlines is a Denver-based airline serving destinations across the United States and select international markets. Our people support every part of the travel journey, from airport operations and flight crews to aircraft maintenance, customer support, corporate teams and more.    

We’re focused on delivering meaningful value by making travel more accessible, practical and easy to personalize for our customers. Ac

What Will You Be Doing?

The Senior Digital Product Manager is responsible for defining product strategy, shaping roadmap investment decisions, and delivering high-impact digital experiences across FlyFrontier.com, mobile applications, kiosks, customer communications, and emerging channels.

The Senior Digital Product Manager owns complex product domains with significant customer experience, operational, and revenue impact. Working across Product, Engineering, UX, Analytics, Marketing, Operations, and Executive Leadership, this position identifies opportunities, develops product strategies, and delivers measurable business outcomes while helping advance product management practices across the organization.

Essential Functions

Product Strategy & Vision

• Define and maintain long-term product strategies and roadmaps for assigned digital product domains.
• Identify opportunities to improve customer experience, operational efficiency, customer satisfaction, and revenue performance.
• Develop business cases, investment recommendations, and strategic proposals for executive review.
• Align product initiatives with corporate priorities and digital transformation objectives.
• Evaluate market trends, customer insights, competitive offerings, and emerging technologies to inform product direction.
• Identify, define, and prioritize customer and business problems that create the greatest opportunity for strategic impact.

Product Portfolio Ownership

• Own end-to-end strategy and performance for complex product domains spanning multiple customer touchpoints.
• Accountable for business, customer, and operational outcomes within assigned product domains.
• Lead prioritization of customer-facing enhancements, platform investments, technical improvements, and innovation opportunities.
• Balance customer needs, business value, technical feasibility, and resource constraints when making roadmap decisions.
• Establish success metrics and accountability for product outcomes.

Cross‑Functional Leadership & Influence

• Lead large-scale, cross-functional initiatives involving multiple business units and technology teams.
• Build alignment among stakeholders with competing priorities and objectives.
• Influence organizational decisions through data-driven recommendations and executive-level communication.
• Serve as a trusted advisor to leadership on digital product opportunities and risks.

Product Delivery Excellence

• Partner with engineering, UX, and delivery teams to ensure successful execution of product initiatives.
• Ability to collaborate effectively with engineering teams and understand technical tradeoffs associated with modern digital platforms.
• Lead product discovery efforts by leveraging customer research, journey analysis, experimentation, and quantitative insights to validate opportunities and reduce delivery risk.
• Ensure requirements, user stories, acceptance criteria, and success metrics are well-defined.
• Guide Agile planning, prioritization, and execution activities to ensure alignment with strategic objectives and customer outcomes.

Data, Analytics & Optimization

• Establish and monitor key performance indicators for assigned product domains.
• Use analytics, experimentation, customer feedback, and operational data to identify opportunities and validate outcomes.
• Lead A/B testing and optimization strategies to improve digital performance.
• Present business results, recommendations, and roadmap updates to senior leadership.

Product Leadership & Mentorship

• Mentor Product Managers and Product Owners on product strategy, prioritization, stakeholder management, and execution
• Champion product management best practices and continuous improvement across the organization.
• Support talent development, onboarding, and capability-building efforts within the Product organization.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent work experience.
• 10+ years of digital product management experience.
• Demonstrated success owning complex digital products, platforms, or customer experiences.
• Experience developing product strategies and roadmaps that drive measurable business outcomes.
• Strong understanding of Agile product development methodologies.
• Experience influencing senior leaders and driving cross-functional alignment.
• Proven track record of managing multiple strategic initiatives simultaneously and with autonomy
• Experience utilizing analytics, experimentation, customer research, and data-driven decision-making.
• Travel, ecommerce, hospitality, airline, or consumer digital experience preferred.
• CSPO, Pragmatic, SAFe Product Manager/Product Owner, or similar certification preferred.

Knowledge, Skills and Abilities

• Expert knowledge of product management principles, frameworks, and best practices.
• Strong strategic thinking and business acumen.
• Ability to influence without direct authority across all organizational levels.
• Exceptional stakeholder management and executive communication skills.
• Advanced analytical and problem-solving capabilities.
• Strong understanding of customer experience design and digital product optimization.
• Experience with experimentation platforms, analytics tools, and customer feedback programs.
• Knowledge of Agile delivery methodologies and product operating models.
• Ability to translate complex business challenges into scalable digital solutions.
• Strong organizational skills with the ability to manage competing priorities and ambiguity.

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Salary Range: $100,104 - $132,870 - Please note: this role will close on or before 10/31/26.

Positions Supervised

None

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.