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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
Are you passionate about digital marketing, client success, and using data to drive results? We’re looking for an Account Manager who can build strong client relationships while helping businesses get the most from their marketing investment.
As an Sr. Account Manager, you’ll serve as a trusted marketing partner and primary point of contact for your clients after the sale. You’ll help develop and manage advertising strategies across channels including paid search, programmatic display, social media, digital and print media, using campaign data and insights to help clients achieve their business goals.
This is a great opportunity for someone who enjoys the combination of client relationship management, digital marketing strategy, analytics, and problem solving. You’ll collaborate with Sales, Optimization, Digital Solutions, and Ad Operations teams to deliver an exceptional client experience and measurable results.
What You’ll Do- Build and grow strong client relationships, serving as a trusted advisor for their marketing needs.
- Partner closely with Sales and Optimization teams to understand client goals and develop effective digital marketing strategies.
- Manage and anticipate client expectations while maintaining proactive, transparent communication.
- Lead regular client performance conversations, translating campaign data into clear insights, recommendations, and next steps.
- Monitor campaign performance and identify opportunities to improve results and maximize client ROI.
- Help clients understand and leverage marketing solutions across paid search, display, social media, organic presence, digital, and print channels.
- Recommend new strategies and advertising solutions based on performance trends, changing business needs, and emerging marketing opportunities.
- Collaborate with internal teams to troubleshoot challenges, optimize campaigns, and ensure client objectives are met.
- Help create a consistent marketing approach across multiple channels and platforms.
- Stay informed on digital marketing trends, advertising technology, analytics, and evolving best practices.
- Look for opportunities to strengthen client partnerships, improve workflows, and deliver an outstanding customer experience.
- 3+ years of client-facing account management, customer success, or client service experience.
- 2+ years of experience managing digital advertising campaigns.
- Strong knowledge of digital marketing strategies and channels, including PPC/paid search, programmatic display, paid social, email marketing, lead generation, and digital analytics/GA4.
- Experience reviewing campaign performance and translating data into actionable client recommendations.
- Proven ability to build strong relationships and communicate confidently with clients.
- Strong analytical and problem-solving skills with a proactive approach to identifying opportunities.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively across Sales, Operations, Optimization, and other cross-functional teams.
- Comfortable working in a fast-paced, evolving digital marketing environment.
- Strong attention to detail with the ability to manage multiple clients and priorities.
- Working proficiency with Excel and PowerPoint.
- Google Ads and Google Analytics certification.
You’ll thrive in this role if you:
- Love building relationships and becoming a trusted partner to your clients.
- Are curious about what drives marketing performance and business growth.
- Enjoy digging into campaign data and turning numbers into meaningful recommendations.
- Can make complex digital marketing concepts easy for clients to understand.
- Are comfortable navigating change and adapting as marketing technology and client needs evolve.
- Take ownership and proactively look for ways to improve client results.
- Enjoy working collaboratively and believe the best solutions often come from bringing the right people together.
Bachelor’s degree in Business, Marketing, Advertising, Communications, Economics, Finance, Public Relations, Journalism, English, or a related field.
#LI-REMOTE
#LOCALiQ
#LI-LL
The annualized base salary for this role will be $70 000,00 - $82,000.00. Variable compensation is not reflected in these figures and based on the role may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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