Specialist, Paid Search

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

Centerfield is looking for a talented Specialist, Paid Search to join our team. In this role, you will work closely with our Media Buying team to learn best practices for managing Pay-Per-Click (PPC) campaigns. You will support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization.

Paid Search Specialists play a key role in supporting Centerfield’s Media Buyers with both pre- and post-campaign activities. You will be responsible for coordinating campaign traffic, monitoring advertising campaign delivery, and assisting with ongoing campaign maintenance to help ensure successful performance and execution.

• Help identify and resolve issues that negatively impact campaigns.

• Bid management, account architecture, and day-to-day monitoring of campaign performance.

• Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords.

• Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed.

• Excellent organizational skills and the ability to juggle multiple responsibilities at once.

• Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking.

• Extract campaign data and generate reports that summarize campaign performance.

• Create and interpret performance reports to provide actionable insights.

• Help execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization.

• Bachelor's Degree preferred but not required.

• Minimum 1-2 years of experience creating, managing, and optimizing Paid Search campaigns.

• Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables.

• Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.).

• Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates.

• Highly analytical mindset - you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action

• Entrepreneurial spirit is a must - you take initiative, move with urgency, and treat every campaign like it's your own. Bonus points if you've run a side business, freelanced, or built something on your own, we love people who know what it means to have skin in the game

• Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment.

• Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing.

• Excellent organizational skills and the ability to juggle multiple responsibilities at once.

• An independent worker with strong time management and organization skills.

• Experience using Tableau.

• Experience with Claude or other enterprise-level AI tools.

• This is a hybrid position, and employees are expected to work in our Playa Vista, CA office every Tuesday, Wednesday & Thursday

• Competitive salary + semi-annual bonus

• Unlimited PTO – take a break when you need it!

• Industry-leading medical, dental, and vision plans + generous parental leave

• 401(k) company match plan – fully vested on day 1

• Outside patio overlooking Playa Vista + cabanas, firepits & working grills

• Monthly happy hours, catered lunches + daily food trucks

• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)

• Fully stocked kitchens with snacks & drinks

• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)

• Free onsite gym + locker rooms

• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)

• Monthly team outings (ball games, casino night, hikes, etc.)

• Career growth – we enjoy promoting from within!

#LI-Hybrid

#LI-HM1

AI & Interview Policy

At Centerfield, we use AI tools internally to support efficiency and fairness in our hiring process, including resume screening and administrative tasks.

Candidates are welcome to use AI tools ethically to prepare for interviews, such as practicing responses or researching questions. However, all responses during the interview process should reflect your own knowledge, experience, and judgment.

The use of AI tools to generate responses during live interviews, technical assessments, or written submissions is not permitted unless explicitly stated otherwise.
To learn more, visit us Here.

Interviews will take place after resumes have been screened for the minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.