Social Media Manager - Minneapolis, MN

Requisition Number: 2362179
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
The Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business. The role will report to the Director of Digital Content Strategy on the Enterprise Brand Marketing team.
Primary Responsibilities:

• Lead social media content calendar and development for Brand campaigns and key content moments to include:
• Lead social media content calendar and content development to support enterprise marketing campaigns, educate on using healthcare benefits and highlight key health care moments
• Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it's delivered
• Partner closely with Brand digital content manager and uhc.com digital team on content needs that sync with social media campaigns
• Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software
• Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings
• Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
• Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies
• Demonstrate UnitedHealthcare cultural values in day-to-day execution

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 5+ years of experience in a social-first marketing or digital content role
• 5+ years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint
• 2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaigns
• Solid understanding of social media platforms and their content formats including Facebook, Instagram, LinkedIn and YouTube
• Commitment to staying current on emerging social and digital trends, audience behaviors, and platform capabilities; willingness to test and iterate approaches

Preferred Qualifications:

• Experience in healthcare or another regulated industry
• Experience working within a matrix organization and a team player
• Familiarity with social media analytics tools
• Comfort navigating ambiguity with flexibility and confidence
• Demonstrated effective problem-solving and critical-thinking skills
• Proven ability to manage multiple priorities from inception to completion
• Excellent written & verbal communications skills and comfort presenting ideas to stakeholders

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.