Social Media Assistant Manager - Aspen Hospitality

Aspen Hospitality, a division of Aspen One, owns and operates a portfolio of hotels and residences that currently consists of The Little Nell, Aspen's only Five-Star, Five-Diamond, ski-in/ski-out hotel and its affiliated Residences at The Little Nell, both of which are located at the base of Aspen Mountain; the Limelight Hotel Aspen and Limelight Hotel Snowmass in Colorado; the Limelight Hotel Ketchum near Sun Valley in Idaho and the Limelight Denver, adjacent to Denver’s Union Station. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the Aspen Mountain Club and the Snowmass Mountain Club.  Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and Aspen Ventures and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspenhospitality.co. 

Position Summary

The Little Nell Social Media Assistant Manager plays a pivotal role in shaping the brand’s digital narrative through high-impact, visually stunning, and editorially refined content. This role requires a highly skilled content creator with advanced photography, videography, and editing capabilities, paired with the ability to craft sophisticated, on-brand copy across all social media channels. The ideal candidate possesses impeccable taste, deep storytelling instincts, and a passion for delivering luxury experiences through digital platforms. This position reports to the Director of Influencer Marketing & Social Media.

The budgeted salary range for this position is $61,000 to $85,400. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until June 6, 2025.

Essential Job Functions/Key Job Responsibilities

• Conceptualize, shoot, and edit original photo and video content that reflects the brand’s luxury standards and elevates its online presence
• Draft engaging, brand-aligned social copy that complements visual content and drives engagement
• Develop and manage a robust social media content calendar aligned with broader marketing campaigns and brand storytelling objectives
• Ensure consistent visual and tonal representation of the brand across all digital touchpoints
• Monitor and respond to social media interactions with poise, timeliness, and alignment with the brand’s refined voice
• Analyze social performance metrics and adapt strategies to optimize reach, engagement, and conversions
• Collaborate with internal Aspen One teams (creative, brand marketing, PR, hotel operations, etc.) and external partners to identify content opportunities and ensure cohesive messaging
• Stay ahead of trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovation
• Support and amplify influencer collaborations and UGC (user-generated content) strategies.
• Coordinate with Aspen One Creative team leadership, photographers, stylists, and designers when needed for larger-scale shoots or campaigns
• Maintain a well-organized archive of digital assets, ensuring content is accessible, rights-cleared, and reusable
• Represent the social media function during brand events, activations, and shoots, ensuring optimal coverage and content capture
• Other duties as assigned

Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related creative field
• 3+ years of hands-on experience managing social media for luxury, hospitality, or lifestyle brands

Knowledge, Skills & Abilities

• Proficient and proven expertise in content creation, including photography, videography, editing (Adobe Creative Suite, CapCut, etc.)
• Knowledge of Asana and/or FIGMA
• Advanced knowledge of social platforms, analytics tools, and content scheduling systems
• Exceptional aesthetic sensibility with a portfolio that demonstrates luxury-standard photography and video work
• Proficiency in planning, managing, and executing projects within scope and deadlines
• Strong copywriting skills with the ability to embody and maintain a distinct brand tone
• Ability to work cross-functionally and manage content production independently from concept through execution
• Highly organized, detail-oriented, and adaptable to the dynamic nature of hospitality marketing
• Proficient knowledge of current trends and how to apply them within the company
• Ability to prioritizes and plans work activities; using time efficiently
• Ability to demonstrate accuracy and thoroughness; applying feedback to improve performance
• Ability to identify and resolve problems in a timely manner
• Ability to communicate changes and progress
• Ability to develop strong working relationship with those contacted in the course of work
• Ability to work autonomously - self-starter who is analytical, detail-oriented, and able to manage several projects simultaneously in a deadline-driven environment

Work Environment & Physical Demands
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
•    No adverse or hazardous conditions
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster