SEO Strategist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

SEO Strategists are a key part of the FareHarbor Sites team at FareHarbor. We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence. In this role, you will utilize your SEO knowledge to analyze website data, create comprehensive SEO recommendations, and provide invaluable insights to clients for continued SEO maintenance and growth for all paid package clients.  

As an SEO Strategist, you will work closely with Project Coordinators, Sr. SEO Specialists, SEO Specialists, Conversion Rate Optimization Specialists, and Copy Specialists to implement strategies for growth focused package clients, analyze and adjust strategies based on client needs, with an expectation to execute on our Enterprise services as needed.

To be successful in this role you should have knowledge of user experience and SEO principles and their application. A close understanding of SEO tools is critical to success in this role. You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start. Experience and interest in cross-team collaboration, mentorship opportunities, and understanding of how to help manage multi-stakeholder projects is ideal.

This role will interface with clients both directly and through project coordinators, so an ability and interest presenting to clients is necessary to be successful in this role. For this position you should be able to pinpoint where a client is at in their SEO life-cycle and customize appropriate recommendations based on their position. 

What You'll Do Here:

• Assist Enterprise Project Managers & Web Designers with website pre-build activities related to clients current/previous SEO activities
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords during website pre-sweep to aid Web Designers

• Create comprehensive SEO recommendations based on client goals, Google Search Console, Semrush, Google Analytics, and the results of other data based tools
• Work with Team Leads and management to build and refine audits, trainings, and other resource material
• Provide guidance and mentorship to team members on complex SEO questions
• Benchmark traffic, rankings and revenue with Google Analytics and SEMrush to help with showing positive changes and results
• Perform keyword research, local audits and competitive analysis
• Follow any specific instructions provided by Project Coordinators and work with them to hit defined deadlines and milestones for each project
• Track changes made to client websites, help prepare reporting for clients
• Stay up to date with changes in the SEO landscape, apply to client work
• Collaborate with CRO team to create optimal user experiences and conversion rate optimizations
• Advise and educate Fareharbor departments on SEO best practices
• Work with the Product team to give feedback on features that already exist and ones that should be created

Requirements

• 3+ years in an SEO role
• Experience working with Excel, SEMRush, and Screaming Frog
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Proficiency in presenting data in a clear and compelling narrative
• Up to date understanding of search engine algorithms and ranking methods
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Passion for SEO, content and all things related to organic marketing
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Have the desire to improve and grow within the organization
• Experience with Google Analytics and Google Search Console

Bonus if you have

• Experience working with DNS
• Experience working with Google Data Studio
• Experience with managing client portfolios and communications
• Multilingual - Spanish speaking
• Have experience working with Content Management Systems (CMS) such as Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, Wordpress, etc
• Have experience with HTML and CSS

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $64,080 - $96,120, plus 10% bonus potential 

Please note you must be authorized to work in the United States for this position.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We’re committed to inclusion, welcoming all qualified job seekers to apply and join our ‘ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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