SEO Analyst

Overview
As an SEO Analyst, your role is to make meaning out of messy data and help shape smarter SEO decisions across our ecosystem. You'll dive into traffic trends, user signals, and keyword performance, but you won't stop there. You'll connect the dots between visibility, user behavior, business goals, and team efforts.
Your insights will support our strategy team, guide our writers, and empower our developers and designers. You'll be our go-to for routine executive-level reporting, analysis of shifting search behavior, and identifying the actual impact of work done across our teams. You know that rankings are nice, but user experience, brand visibility, and business outcomes matter more.
This role sits at the intersection of marketing, product, and analytics. If you've ever caught yourself saying, "That number looks good, but is it real ?" you'll fit right in.
You'll be a traditional company employee. This is a full-time, 40-hour M-F position with company benefits. This is a remote position. Our main office is in Spokane, WA, and we have satellite offices in Austin, TX, and Salt Lake City, UT.
Wage
Up to $85,000 / year
Benefits

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  100% employer-paid medical, dental & vision Full coverage for employees - nothing comes out of your paycheck. Plus an annual review with a raise option.
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  Time off that grows with you 22 days PTO + 4 holidays to start. After 3 years it bumps to 29 days, and after 5 years you move to flexible time off - not accrued, not capped. Take time off when you want.
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  Parental leave & 401(k) match Paid parental leave, plus up to 6% company 401(k) matching with no vesting period - it's yours from day one.
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  Quarterly allowance Spend it on whatever makes work better: a comfier remote setup, continuing-education classes, a plant for your desk, coffee for a coworker, a massage for yourself... really, whatever.
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  No dumb perks (and a trail mix bar) No weekend dog-walking gimmicks that look cool but cost nothing because nobody uses them. We spend on benefits you'll actually use - an open-concept office, friendly coworkers, a creative environment, and yeah... a trail mix bar.

Responsibilities

• Monitor and interpret core metrics that reflect shifting user behavior, search trends, and AI-driven changes in visibility
• Build and deliver ongoing SEO performance reports for executive and stakeholder teams that are clear, honest, and grounded in what matters
• Identify attribution patterns and performance indicators that highlight the actual impact of content, development, and marketing work
• Investigate how people interact with LLMs and other AI tools and assess how our content impacts the information they return.
• Collaborate with data engineers to refine and validate tracking mechanisms and ensure clean, reliable data
• Help design experiments or A/B tests to improve user engagement
• Speak comfortably and clearly about the role of AI and branded search visibility in modern SEO
• Tell stories with data, no fluff, no overreach, just solid, actionable insights
• Recognize the difference between traffic volume and actual value, and guide others toward what matters
• Track and report on brand presence across AI summaries, search features, and evolving SERP types

Requirements

• 3+ years of experience in SEO, web analytics, or related digital marketing roles
• Fluency in tools like Google Analytics, Google Search Console, Ahrefs, and Screaming Frog
• Understands how to tie SEO performance to business outcomes and real-world results
• Strong communication skills and the ability to translate complex data into plain English insights for non-technical stakeholders
• Inquisitive and proactive in validating assumptions and finding the signal in the noise
• Experience creating dashboards or reporting templates for leadership-level visibility
• Experience working with or alongside data engineers or BI teams
• Comfortable analyzing branded search volume, user journey metrics, and AI visibility trends
• Strong interest in user behavior around LLMs and other AI tools, with an understanding of what influences their outputs
• Familiar with a variety of data tools like Tag Manager, Matomo, and BigQuery
• Ability to analyze data for attribution and performance insights across multiple marketing channels

Back to Jobs
SEO Analyst
Remote, Post Falls, ID, Spokane, WA, Salt Lake City, UT, Austin, TX
Apply Now
Why Work Here
All work is in-house. No clients, no agency chaos. You'll work with smart, curious people who want to understand what's working and why. You'll help shape how SEO performance is understood company-wide. You take pride in helping teams see the impact of their work in ways that matter. You're skeptical of vanity metrics and excited by nuance. You genuinely enjoy figuring things out, challenging assumptions, and sharing what you learn.