Senior Product Marketing Manager

• Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing
• Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights
• Conduct competitive, market, and user research to inform positioning and support product development
• Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools
• Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage
• Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization
• Track product adoption, usage, and retention metrics; use data to refine messaging and positioning
• Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding
• Act as a thought leader by supporting customer communications, PR, and speaking engagements

• 6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech
• Proven track record of leading successful product launches and building positioning strategies
• Deep experience developing customer personas and value-based messaging frameworks
• Exceptional communication and storytelling skills with an eye for compelling content and narrative
• Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Strong analytical and research skills with the ability to translate insights into action
• Bachelor’s degree required; MBA or related graduate degree is a plus
• Comfortable operating in a fast-paced, growth-stage environment

Preferred Qualifications

• Experience in K–12 education, school transportation, or SaaS
• Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell
• Experience supporting public sector RFPs and B2B sales enablement

• Medical, Dental, Vision insurance
• Virtual Doctor Visits with $0 Co-Pay
• Life Insurance (company paid)
• Short Term Disability Insurance (company paid)
• Long-Term Disability Insurance (company paid)
• Paid Time Off (PTO)
• Paid Holidays
• Paid Time to Volunteer
• Flex Spending Account (FSA)
• 401K Plan (with an awesome employer match!)
• Employee Assistance Program
• Employee Discounts Program

Since 2006, EverDriven has remained committed to incorporating environmental, social and governance fundamentals into the framework of our internal and external culture. Today, ESG principles are part of the lifeblood of EverDriven and a driving influence that shapes not only our culture but all aspects of our day-to-day operations. We believe ESG principles enable us to more successfully achieve our mission to help every child have an equal opportunity to learn, grow, and succeed.

Commitment to Diversity and Inclusion:

EverDriven is a mission-centered, action-oriented company that honors diversity and inclusion. Our customers come from all walks of life and so do we. We strive to hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because it makes our cultural health stronger. In turn, our inclusive culture inspires our innovation and fosters a sense of belonging so we can continue to serve the most vulnerable populations with excellence.

Commitment to Equal Opportunity:

EverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Visit our website and learn more about us at www.EverDriven.com

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