The Senior Marketing Specialist will manage content creation, oversee social media platforms, develop video content, strategize campaigns, and collaborate with the marketing team to achieve company goals.
Senior Marketing Specialist
Company Overview:Classy Llama was founded in 2007 and we provide an expert platform and data integration that helps commerce organizations grow. We deliver rock-solid solutions to industrial B2B companies in verticals like automotive, manufacturing, parts, materials, and customizable products. We only succeed when we help our clients succeed. Our primary focus is on investing in hiring, developing, and growing our people.
Position Overview:Classy Llama is seeking a self-driven, creative Senior Marketing Specialist to manage and produce high-quality content across multiple platforms. The ideal candidate will be adept at balancing creative work with strategic planning, and will thrive in an independent, flexible work environment.
Marketing Division Overview:The Marketing Division operates with teamwork, prioritizing excellence without compromising velocity.
Responsibilities:- Content Creation & Management
- Produce, edit, and manage content across social media platforms (LinkedIn, Instagram, Facebook).
- Develop and release video content (including editing) using Adobe Premiere; occasional use of After Effects.
- Write compelling copy for social media posts, email campaigns, and newsletters.
- Design and layout email newsletters and basic graphics using tools like Adobe Photoshop, Illustrator, and Canva.
- Content Strategy & Scheduling
- Plan and coordinate overall content strategy, ensuring alignment with company goals.
- Independently manage schedules for content release, social media posts, and video publishing.
- Coordinate and help plan schedules for trade shows, including designing backdrops and handouts.
- CRM & Campaign Management
- Manage and maintain lists within Salesforce CRM.
- Oversee email campaign distribution, ensuring accurate audience targeting and segmentation.
- Collaboration & Trade Show Support
- Collaborate with the Director of Marketing and Partnerships, contributing ideas and executing marketing strategies
- Experience in eCommerce.
- Proven experience in social media content production and management.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator) and Canva.
- Strong copywriting skills for social media, email, and newsletters.
- Experience in email marketing, layout design, and basic graphic design.
- Familiarity with Salesforce or similar CRM platforms
- Demonstrated self-starter with excellent time management and initiative.
- Ability to work independently while contributing to a collaborative team
- Effective communication skills for collaboration within the team and with other departments.
- Exposure to industrial, agricultural, or automotive B2B marketing.
- Familiarity with AI utilization in marketing processes.
- Marketing Specialist reports to the Director of Marketing and Partnerships.
Top Skills
Adobe Creative Suite
Canva
Salesforce
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