Senior Marketing Operations Manager

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
About the position:
Definitive Healthcare is seeking a Senior Marketing Operations Manager to advance its marketing automation roadmap and strategy. The ideal candidate is a marketing automation platform expert focused on day-to-day execution and anticipating desired performance outcomes and advising on team initiatives and priorities to meet quarterly goals. As the company's marketing automation platform system architect, this role will involve designing integrated workflows and automated nurture programs, coordinating closely with Marketing and Sales teams, and providing ongoing counsel across the marketing team based on data and projections. The Senior Marketing Operations Manager will be a key driver of sales and marketing alignment. This role will report to the Senior Director of Digital Marketing & Operations .
What you'll do:

• Collaborate with the Senior Director of Digital Marketing & Operations to build a business plan for advancing marketing automation maturity, aligning strategies with the overall marketing vision.
• Manage, optimize, and maintain the integration of marketing systems with CRM, and other business systems.
• Architect and design automated nurture programs, including lead scoring, multi-channel nurture strategies, segmentation, and reporting. Use data to provide insights and recommendations for improvement.
• Leverage advanced features and functionality of the company's MarTech stack to drive marketing efficiency and effectiveness.
• Lead the optimization of marketing processes, ensuring seamless internal workflows, technology ownership, updated documentation, and adherence to data governance standards. Work with stakeholders across Marketing and Sales to define rules and QA processes.
• Collaborate with campaign managers to execute integrated campaigns and expand measurement methodologies. Provide deep campaign analysis across all channels, including A/B testing, content impact, and email program success.
• Play a key role in aligning marketing initiatives with the Sales team, ensuring strong collaboration and ongoing feedback loops to enhance the pipeline and conversion.
• Help drive the continued growth of the Marketing pipeline by creating outcomes-focused strategies that support broader business objectives.

What you'll need:

• 4-6 years of experience in marketing operations, with hands-on experience as a power-user/admin of marketing automation platforms like HubSpot, Marketo, or similar tools.
• Expertise in marketing automation, paired with a strong understanding of the broader strategic goals of the team. Able to apply this knowledge to make data-driven decisions.
• Advanced knowledge of HubSpot, Marketo, Salesforce.com, ABM platforms, Excel , and other MarTech applications .
• Strong ability to transition from data analysis to strategic insights, and convert findings into actionable recommendations for continuous improvement.
• Ability to effectively communicate complex data and insights to diverse audiences, from entry-level sales teams to senior executives.
• Proven ability to develop strategic plans, work collaboratively in cross-functional environments, and influence key decisions.
• Familiarity with the B2B software sales cycle is preferred, along with experience in sales-marketing alignment.
• A four-year college degree or equivalent experience is required .

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
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Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.