Programmatic Media Specialist

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
About the position:
As a Programmatic Media Specialist (internal title Digital Analyst - Paid Media, Programmatic), you will own creation, upload, reporting, and day-to-day management of programmatic campaigns across multiple channels. Working alongside Programmatic Media Strategists, you'll provide insightful optimizations and client facing recommendations, to be delivered on a regular cadence. This role will work with the internal team to recommend best practices surrounding reporting deliverables and subsequently will own the creation and upkeep of programmatic and related sections within wholistic campaign reports.
This position requires a candidate with a strong analytical mindset, a deep understanding of programmatic buying, and experience with data-driven strategies in healthcare B2C & HCP sectors.
What you'll do:

• Execute, manage, and report on all programmatic channels within campaigns
• Oversee campaign activity across major Demand-Side Platforms, such as Yahoo, Google DV360, The Trade Desk, etc., ensuring alignment with KPIs and optimizing for performance.
• Continuously analyze data to provide detailed insights and actionable recommendations aimed at improving key performance metrics
• Develop and refine audience segmentation strategies, leveraging our proprietary data and third-party audience insights to reach the right healthcare decision-makers.
• Ensure all programmatic activities adhere to healthcare industry regulations and privacy requirements, including HIPAA compliance and data protection standards.
• Stay updated on programmatic advertising trends, platform updates, and competitive landscape in the healthcare sector, applying new learned techniques and strategies.

What you'll need:

• Healthcare Marketing Background Preferred
• 1-3 years in programmatic analyst, trading, media buying, or a related digital marketing role
• Ability to clearly communicate complex topics to agency and internal stakeholders.
• Proficiency with major DSPs (e.g., Yahoo DSP, Google DV360, The Trade Desk, etc).
• Familiarity with Data Management Platforms and data-driven audience segmentation.
• Strong attention to detail with exceptional communication skills and a desire to work with groups cross-platform to ensure campaign's wholistic success.
• Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments.
• High proficiency with the following platforms: Excel, LiveRamp, Yahoo DSP (or similar)
• Experience with the following platforms is a plus: PulsePoint, DeepIntent, Tableau, Google Analytics, LookerStudio, Jira

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.