Senior Marketing Analyst, Web and Experimentation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Klaviyo is looking for an experienced Senior Marketing Analyst with expertise in website and channel performance analysis. In this role, you will play a key part in optimizing our website and campaigns to improve conversion rates and user journeys. We're seeking someone with deep knowledge of A/B testing, product-led growth, and digital marketing analytics who can turn insights into strategies for growth.
Who You Are:
You are quantitative and curious. You enjoy understanding cause and effect in various business situations. You enjoy finding creative technical solutions to hard problems and are structured in your thinking. You possess a deep understanding of the factors that drive digital interactions, going beyond just digital attribution to explore the underlying causes, such as personal conversations, media exposure, and brand presence in various channels. Ideal for someone who wants to further the career in analytics.

• Bachelor's or Master's degree in data analytics, marketing analytics, economics, statistics, or a related field
• 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
• Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent communicator, able to present findings to both technical and non-technical audiences
• Effective project manager with the ability to prioritize and manage multiple projects
• If you are a highly motivated and data-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to join our team as a Senior Marketing Analyst

How You'll Make a Difference:

• Partner with the web team to execute and track web experiments that optimize user experience and conversions
• Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
• Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
• Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
• Create and maintain dashboards that enable marketing teams to access insights and analytics
• Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
• Report insights and performance metrics to the web team and key stakeholders
• Stay updated on industry trends and best practices in marketing analytics

Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$92,000 - $138,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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