Senior Manager, Marketing Performance

About the Company

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.

We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.

Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.

About the Role

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a

This role offers the opportunity to work both independently and collaboratively,

supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

About the Tanger Perks:

• Competitive salary

• Generous Suite of Medical, Dental, and Vision Benefits

• 401(k) match

• Paid PTO and Holidays

• Paid Volunteer Hours

• Team Member Paid Leave Programs

• Tuition Reimbursement

• Wellness Incentives

• Group Life and Disability Insurance

• Voluntary Benefits

• Team Member Discounts

• And more…

How can you contribute to what we do?

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Performance Analytics & Channel Reporting

• Develop and execute rigorous measurement frameworks for all marketing channels (digital, paid media, social, email, etc.), ensuring performance is always tied to business outcomes.

• Deliver real-time, transparent reporting and dashboards that provide clear visibility into campaign effectiveness, channel attribution, and incremental impact, enabling fast, informed decision-making.

• Analyze data to identify trends, diagnose issues, and recommend optimizations, holding teams accountable for results and continuous improvement.

• Focus reporting on true incrementality and ROI.

• Ensure reporting frameworks are standardized and scalable, enabling comparability and consistency.

• Provide marketing retailer sales and traffic reporting using PowerBI.

Incrementality & Attribution Reporting

• Maintain advanced attribution models to accurately measure the contribution of each marketing channel, breaking down silos and revealing the true impact of every touchpoint.

• Evaluate and communicate the incremental impact of marketing investments using statistical methods and experimentation (e.g., A/B testing, geo-lift studies).

• Partner with analytics, finance, and media teams to refine attribution methodologies and ensure alignment with business goals.

• Proactively assess emerging attribution methodologies (MMM, incrementality testing platforms, AI-driven models) and recommend adoption when appropriate.

Optimization & Strategic Guidance

• Translate performance data into strategic recommendations for budget allocation, channel mix, and campaign design, ensuring resources are invested where they drive the greatest impact.

• Lead post-campaign analysis, synthesizing learnings to inform future strategy and drive a culture of continuous improvement.

• Develop and scale testing frameworks to validate hypotheses and optimize marketing investments.

• Provide clear “stop/start/continue” recommendations to leadership to ensure insights lead to decisive action.

Real-Time Analysis & Stakeholder Communication

• Monitor campaign performance in real time, proactively surfacing insights and opportunities to stakeholders and enabling the organization to pivot quickly.

• Present findings and recommendations to senior leadership, marketing, and cross-functional teams in a clear, compelling manner, challenging assumptions and advocating for change when needed.

• Foster a data-driven culture by educating teams on best practices for measurement, attribution, and reporting.

Process Improvement & Collaboration

• Streamline reporting workflows, automate data collection, and enhance operational efficiency to ensure insights are delivered quickly and accurately.

• Mentor internal contributors and collaborate with agency/vendor partners to elevate analytics capabilities and drive stronger cross-functional alignment.

• Support the Sr. Director, Customer Journey & Experience in strategic planning and performance reviews.

• Establish feedback loops with media, creative, and field marketing to ensure insights translate into real time campaign changes, not just reporting.

COMPETENCIES

This list is illustrative only and not a comprehensive listing of all functions and tasks performed by incumbents of this class.

• Drive Accountability: Ensures marketing budgets are allocated to channels and campaigns that deliver measurable results, maximizing ROI and preventing wasted spend.

• Enables Agility: Delivers insights at the speed of business, empowering the organization to respond to market changes and competitive threats with confidence.

• Optimize Holistically: Breaks down silos and provides a holistic view of marketing performance, enabling smarter budget allocation and campaign design.

• Guide Strategy: Informs not just marketing, but broader business strategy—helping leadership understand what drives growth and where to invest next.

• Foster Continuous Improvement: Leads a culture of learning and optimization, ensuring each campaign is better than the last.

• Operational Excellence: Proven ability to drive performance by developing and optimizing operational processes

• Adhere to Tanger’s Values: Integrity, Inclusion, and Innovation

JOB SPECIFICATIONS:

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Analytics, Statistics or related field.

• 5–7 years of experience in marketing analytics, performance marketing, or campaign reporting.

• Must know SQL.

• Demonstrated success in channel performance measurement, attribution modeling, and real-time analysis.

PREFERRED EDUCATION AND EXPERIENCE:

• Experience with multi-location or franchise marketing models.

• Background in media buying, marketing reporting, digital marketing, or agency-side analytics.

Hiring Range Disclaimer 

The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees. 

Hiring Range: $78,000 - $105,000 per year 

#INDSJ

Experience the difference and be a part of our extraordinary team! 

EEO and E-verify

Tanger values diverse perspectives, backgrounds, and unique contributions and is committed to fostering an environment where everyone is valued and respected. Our talent management approach, which includes policy development, training, goals, and targets, is aimed at fostering a fair, inclusive, collaborative, and innovative culture.

Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need. 

Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing:

[email protected].

All recruitment is managed internally; unsolicited agency submissions from recruiters or staffing agencies will not be considered.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security EOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.