Senior Manager, Digital Marketing

Based in South San Francisco, Mission Bio is the leader in single cell multi omics solutions for precision medicine. Our mission is to empower researchers and clinicians to eradicate cancer, and our Tapestri® Platform is at the center of that effort. As the industry’s first high throughput single cell multi omics solution, Tapestri is trusted by leading academic medical centers, cancer institutes, and biopharma companies to advance research and accelerate the development of curative therapies, including the future of cell and gene therapy.

Following a successful equity financing round led by Ally Bridge Group, we are entering an exciting growth phase focused on innovation, deeper commercial partnerships, and broader clinical adoption. Our expanded tri omics capabilities now combine targeted gene expression and genotyping in a single assay, opening up new opportunities across oncology and therapeutic development.

We are a dynamic and diverse team that lives by the culture of One Cell. One Team. One Vision. We are collaborative, driven, and deeply curious. These values fuel our innovation and unite us in our mission.

This is a high impact moment to join our commercial team. You will have the opportunity to bring cutting edge technology to market, build meaningful relationships with top tier customers, and directly contribute to transforming the standard of care in cancer treatment. 

• Lead the development and execution of the Mission Bio Digital Marketing Strategy, processes, technology implementation, and performance analysis, focusing on ROI analysis and quality lead generation.
• Design and manage  digital marketing programs (search, social, display ads, retargeting, etc)  aligned with global campaigns and brand strategy.
• Partner with marketing managers to develop, execute and measure integrated marketing campaigns with specific KPIs tied to company/business objectives, including writing, editing, and producing digital content including emails, blogs, podcasts, videos, social media posts, and web.
• Establish processes for centralized digital marketing across segments and regions, optimizing tactics for global reach Analyze data trends to identify  new marketing opportunities and optimize ongoing marketing efforts.
• Drive cross-functional collaboration and tactical alignment, ensuring success across customer segments and geographical regions.
• Manage and optimize  digital channel budgets with marketing managers to ensure effective allocation of resources and investment.
• Manage external contractors across (SEO, web development, and digital strategy) to ensure high quality work on-time and within budget.
• Execute email campaigns using Pardot, nurturing leads to convert interest into qualified sales opportunities.
• Lead marketing automation and CRM efforts through Pardot and Salesforce, managing database hygiene and segmentation Develop and manage paid media strategies (Google Ads, social media, third-party vendors), ensuring maximum ROI.
• Continuously A/B test digital channels, messaging, creative, and landing pages for performance ies, and continuously A/B test channels, messages, creative, and landing pages for performance.
• Produce engaging content for social media platforms (Facebook, Twitter, LinkedIn), leveraging data to drive content strategy.

• Min. 8+ years’ experience in customer-driven digital marketing, advertising, or eCommerce from life sciences tools industry 
• Proficiency in all aspects of online marketing programs using Google AdWords, Display, and paid social networks such as Facebook, X, LinkedIn, Bluesky, and YouTube
• Extensive experience in successfully working with remote teams and collaborating with marketing managers serving various end users/markets who consistently deliver creative, customer engaging marketing digital programs
• Experience with planning, executing, and tracking marketing budgets
• Proficiency in developing content strategies while considering user experience and SEO
• Understand basic user experience (UX) design and capture the most from content. 
• Analytics report design and strategy - understanding the appropriate KPIs to show success and setting appropriate metrics and targets; Experience with web analytics platforms (Google Analytics, Adobe Web Analytics, etc.)
• Excellent communication skills and ability to present to senior leaders on a regular basis
• Experience with learning and testing new marketing best practices
• 10-15% travel for team meetings, can be remote/hybrid

The base salary for this role is between $135,000 - $150,000/annually depending on experience.

Additional Benefits We Offer:

• Participation in the company’s employee incentive plan, which ensures eligible employees participate in the upside upon a liquidity event
• Comprehensive benefits for U.S. employees, including medical, dental, and vision insurance, pre-tax commuter options, and a 401(k) plan
• Flexible working hours and an unlimited vacation policy to support personal well-being and productivity
• Training and professional development opportunities, including dedicated time with your manager to define growth goals and expand your expertise

Mission Bio is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status or any other characteristic protected by federal, state or local laws.