Senior Manager, Customer Advocacy & Community Marketing

Sprout Social is looking to hire a Senior Manager, Customer Advocacy & Community to the Customer Marketing team.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.

Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

What you’ll do

• Team Leadership:  Oversee a best-in-class team that develops and implements engaging user community and customer advocacy programs that build trust, drive product usage and deepen our relationships with customers at scale.
• Champion our Customers: Inspire and engage prospects, current users and our teams across Sprout, by creating scalable and integrated advocacy, community and customer reviews programs that surface customer successes at scale, apply relevant narrative context, and promote these internally and externally as the solid foundation to our customers’ success.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Marketing team, but to transform the way the team works and what we deliver to the business.
• Collaborate for Success: Partner closely with Customer Success, Social, Brand and Field Marketing, Product Marketing, Lifecycle Marketing, Customer Education, Revenue, Product Operations and Performance Marketing to align strategies and scale impact.
• Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we surface customer stories internally and show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management.

What you’ll bring

We’re looking for an experienced team leader and enthusiastic people manager, with strong cross-functional collaboration skills and the desire to get things done. You are passionate about the value of customer voices and possess an extensive understanding of building and executing customer advocacy and community management strategies to drive sharing success stories at scale.
You are highly curious, with a strong desire to understand the whys behind the whats, and thrive on building strategic cross-functional programs that grow with a rapidly changing business environment. You're comfortable navigating ambiguity, aligning stakeholders and making an impact through thoughtful collaboration and seamless execution.

The minimum qualifications for this role include:

• 8+ years of experience in Customer Marketing, Advocacy or Community management, with 5+ years of experience in a fast-paced SaaS or B2B tech environment
• 2+ years of experience in direct people management with remote teams
• Demonstrated ability to translate business needs into applicable customer marketing strategies that then are executed as effective advocacy and/or community engagement programs

Preferred qualifications for this role include:

• Excellent communication and storytelling skills, with the ability to guide team in crafting compelling narratives that showcase the value of Sprout products
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
• High attention to detail and cross-functional and collaborative project management experience
• Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them
• User-level experience working with third party review sites (such as G2 or TrustRadius), community platforms (like Gainsight or Zendesk community products), and advocacy collection/management tools (such as UserEvidence and Base.ai)

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Completing onboarding and meeting key cross-functional partners across Marketing, Customer Success and Operations teams
• Getting oriented to Sprout’s customer advocacy and community programs and supporting tools
• Building a deep understanding of our customers, personas and products.
• Understanding priorities of your role and begin identifying opportunities for team and program improvement

Within 3 months, you’ll start hitting your stride by:

• Taking ownership of key team and cross-functional rituals 
• Expanding your understanding of the product roadmap and in-flight programs to manage prioritization of work for the Customer Advocacy & Community team
• Partnering with cross-functional team partners to understand shared processes and audiences 
• Launching your first customer-facing program

Within 6 months, you’ll be making a clear impact through:

• Driving and delivering 2027 priorities and roadmap, as well as yearly team performance reviews
• Using your deep understanding of our customers’ success stories to identify strategic areas of opportunity to improve community and advocacy programs and processes
• Actively tracking engagement and business impact metrics 
• Serve as the point person across Sprout for Customer Advocacy & Community programs and processes 

Within 12 months, you’ll make this role your own by:

• Influencing how Sprout approaches Customer Advocacy & Community holistically—from data and systems to program execution and reporting
• Offering a roadmap to further evolve our ability to support elevating our customers’ success stories at scale 
• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet

Note: The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
• Office Environment: Beautiful, convenient, and state-of-the-art office in Chicago’s Loop.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $146,000 – $182,500 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $160,600 – $241,000

Zone 2 (All other US states): $146,000 – $219,000 

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [email protected]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.