Senior Lifecycle Marketing Specialist

Ibotta is seeking a Senior Lifecycle Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are seeking someone with deep expertise in B2B email strategy, marketing automation, and lead nurturing — someone who has built and optimized programs across the full customer journey and knows what it takes to move the right audience at the right time. This role owns lifecycle strategy and execution across our mid-market and enterprise segments, with direct impact on acquisition, expansion, and retention.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

• Develop and own distinct lifecycle strategies for mid-market and enterprise segments — mapping customer journeys across key stages (onboarding, activation, expansion, and win-back) with differentiated messaging, cadence, and conversion goals for each.

• Build and automate the full range of lifecycle programs — welcome series, product education, milestone triggers, upsell/cross-sell, re-engagement, expansion, and churn prevention — tailored to each segment, with self-serve tracks designed to reduce sales dependency on lower-value accounts.

• Design automated account-based nurture workflows in HubSpot and Salesforce, ensuring clean lead handoff between marketing engagement and sales follow-up with clear trigger logic and handoff criteria.

• Transform existing brand assets — playbooks, case studies, and thought leadership — into targeted nurture content for each segment, including drip sequences, webinars, and lead-generation campaigns.

• Maintain and evolve the lifecycle marketing roadmap in alignment with product launches, seasonal campaigns, and business priorities — ensuring programs reflect current positioning and GTM motions.

• Champion best practices across personalization, A/B testing, frequency management, deliverability, and compliance (GDPR, CCPA).

What we are looking for:

• Proven experience (5–7 years) in B2B lifecycle marketing, specifically focused on email strategy, lead nurture, and generation.

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent experience preferred.

• Demonstrated experience in driving user acquisition and conversion within a self-serve or trial-based model.

• Proficiency in HubSpot and Salesforce is highly preferred, specifically the ability to build automated workflows and manage lead data within a CRM.

• Track record of working closely with sales and revenue operations teams — aligning on lead scoring, handoff criteria, pipeline visibility, and funnel performance — to ensure lifecycle programs translate directly into revenue outcomes.

• Excellent communication skills, both verbal and written, with the ability to effectively collaborate across teams and influence stakeholders.

• Strategic thinker with the ability to translate business objectives into actionable marketing initiatives.

• Creative problem-solver who thrives in a fast-paced environment and can adapt quickly to changing priorities.

• Familiarity with channels beyond lifecycle email — including content marketing, SEO/SEM, and webinars — is a plus.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

 Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $81,000 - $93,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. 

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees. 

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