Senior Lead - Consumer Insights

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
At DISH, one of our everyday rules is to "Think Customer," which means keeping the customers top of mind in everything we do, for we are nothing without our customers. In order to build and improve the business, we need a Consumer Insights Senior Lead who has both the patience to listen and the curiosity to ask meaningful questions, and someone as passionate about communicating inspiring insights as they are about discovering them. The Senior Lead must want to be at the heart of delivering unbiased data and actionable insights to drive decisions, as well as be willing to roll up their sleeves to work across a wide variety of projects (e.g., advertising performance, brand tracking, positioning and messaging strategy, product and promotion development, segmentation, pricing, customer satisfaction).
Key Responsibilities:

• Assessing the information needs of the organization and ensuring that transferred knowledge is unbiased, integrated, and synthesized to provide clear, actionable, and impactful insights and business recommendations
• Utilizing sound methodologies and cost-effective solutions, including full internal implementation when it provides the optimal solution
• Leading and managing multiple quantitative and qualitative projects simultaneously, with minimal supervision
• Must be comfortable with leading all phases of research including research design, sample framework development, questionnaire design, tabulation, data interpretation and analysis, reporting, development of actionable recommendations, and presentation of research initiatives
• Developing and leveraging strategic relationships with best in class external business partners, including quality control and successful identification and qualification of new research tools and best practices
• Consolidating information across various custom and secondary research studies

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in business, marketing, marketing research or statistics (MBA, MMR, or MSMR considered an advantage)
• A minimum of 5 - 7 years of experience in quantitative and qualitative market research (some supplier side research experience considered an advantage)
• Experience with various data collection methods and with cross-tabulation portals and/or analytical software (e.g., Decipher, Qualtrics, SPSS, SAS, etc.); knowledge of emerging technologies in the field (e.g., AI) a plus

Skills and Qualifications:

• Management of projects with advanced analytics (e.g., MAXDIFF, TURF, Discrete Choice, Perceptual Mapping, Clustering, Regression, Segmentation, etc.)
• Strong written, oral, and presentation skills, with the ability to distill research findings, create engaging visualizations, tell compelling stories, and communicate clearly and effectively while adapting to the audience
• Agility and willingness to work in a fast-paced environment and take on a variety of responsibilities to support the Consumer Insights Team
• Attention to detail, critical thinking, creative problem solving, positive attitude, ambition, and collaborative team spirit
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines
• Experience with the following are preferred, but not a requirement:
• Media and entertainment industry research
• Using syndicated industry reports / resources as sources of truth to address ad hoc business questions, identify key industry trends, and provide connective tissue to validate / strengthen insights from ad hoc research studies
• Using "American Consumer" databases such as MRI Simmons or Resonate to develop customer and consumer profiles

Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.