Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.
Marketing Manager, Global Systems Integrator
Description:
We are seeking a talented, experienced, and data-driven Marketer to join our team to support our Global SI partners. In this role, help drive joint business growth with Varonis's global SI partners. This role will focus on building and executing marketing programs with our SI Partners - activating go-to-market plans, building co-branded assets and supporting campaigns that deliver measurable results. The ideal candidate thrives on collaboration and turns strategy into action
What you'll do:
- Develop and execute integrated marketing plans with key GSI partners to drive awareness and pipeline for joint offerings.
- Plan and support joint events, webinars, and executive engagements that align to GSI go-to-market priorities
- Develop and manage co-branded assets (including case studies, solution briefs, and enablement materials) that equip partners to effectively market joint solutions.
- Build co-branded assets and content that highlight joint customer success and market differentiation
- Manage spend, performance metrics, and ROI reporting
- Align closely with Sales and Field Marketing to ensure joint plays are executed and measured effectively
- Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives.
- Partner with Marketing Operations to measure results and drive continuous improvement.
- Manage day-to-day coordination and communication with partners to keep programs running smoothly and on schedule.
WHAT YOU’LL BRING
- 3-5 years of B2B partner or alliance marketing experience (experience with GSIs strongly preferred)
- Proven ability to build and execute joint marketing plans and co-selling initiatives
- Experience working cross-functionally with sales, alliances, and marketing leadership
- Strong project management, communication, and stakeholder alignment skills
- Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials.
- Collaborative mindset with the ability to work across teams and time zones.
- Analytical thinker who can use data to measure and improve marketing performance.
- Ability to interface with all levels in a sales organization including sales reps, tech consultants, regional managers, and senior leadership.
- Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.
#LI-Remote
Similar Jobs
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Own and grow a local sales territory through in-person prospecting, business visits, networking, partnerships, product demonstrations, and full-cycle deal closing. Build pipeline, sell Square’s software and hardware solutions to restaurants, retailers, and service businesses, manage referrals, support onboarding, maintain Salesforce activity and forecasts, and consistently exceed sales quotas.
Top Skills:
Salesforce
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Leads a team of Product Sales Specialists responsible for product adoption, cross-sell, expansion, pipeline, and revenue outcomes. Coaches consultative selling, manages forecasting and performance, develops scalable sales plays, and partners with Account Executives, Account Managers, Product, Marketing, Operations, Data Science, and Enablement. The role also engages in strategic seller opportunities, improves product expertise across sales teams, and builds repeatable commercial motions for Square’s products.
Top Skills:
Data ScienceFintechOmnichannel CommercePayment ProcessingPoint-Of-Sale SystemsSaaS
Big Data • Fintech • Information Technology • Insurance • Software
Owns accounting support for the deal desk and quote-to-cash process at a SaaS company. Responsibilities include reviewing contracts for ASC 606 implications, advising Sales and Legal on deal structures, establishing approval workflows, translating contract terms into billing configurations, managing amendments and renewals, and partnering with Sales Operations, Finance, and Accounting. The role also supports commercial governance, SaaS metrics analysis, audit, and cross-functional training.
Top Skills:
Ai AutomationBigQueryCpqCRMNetSuiteSalesforceTableau
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
